Whenever I talk about using direct mail for marketing to your prospects and customers, some wise guy usually pops up and says …

“Everyone knows direct mail is dead. We switched to email years ago, and it has worked great.”

My response?

Of course, email worked great back when you switched.

But have you looked at it today?

Listen, I could quote him (and you) statistics on how direct mail is more effective today than ever.

I could tell you about how some marketers are seeing dramatically higher response to their direct mail than in the 1980s.

I could tell you that higher-income households (those earning $65K per year or more) respond today to direct mail in higher numbers than we saw back in the pre-internet days of 1987.

I could tell you fact after statistic after survey that shows direct mail is kicking butt right now.

But when it comes to debating the merits of email vs. direct mail.

Sometimes, a picture is worth a thousand statistics:

(Thanks to Victor at Poofytoo for the picture.)

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.

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You’ll get tips and advice from us here at Zairmail, as well as from leading industry experts.

To sign up, visit https://www.zairmail.com/daily.

And as our thank-you for signing up, you will also receive a copy of our special report on The Six Biggest Mistakes to Avoid in Your Direct Mail Campaigns.

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.

We want to thank you for another great year. Thank you all for giving us a chance to help out!

This year we launched a new website complete with responsive design, a simplified workflow, and a new look (brand). We also improved letter/snap-pack delivery times, implemented automatic letter tracking, and expanded our mailing list options (including credit score data). Of course, even with all these changes, we continued to deliver the personal service you have come to know and trust from Zairmail.

We sincerely appreciate the opportunity and your trust. In the coming year we will add a new daily newsletter with plenty of tips and factoids designed to help grow your business. If you haven’t signed up yet, don’t miss a single issue DAILY Direct Mail Tips.

We will continue to work hard for you in 2016. We are always open to your feedback or suggestions regarding new features/services.

Happy Holidays from the entire Zairmail team!

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.