People argue about ONLINE marketing vs. DIRECT MAIL (OFFLINE) marketing.
When it comes to ONLINE marketing, you’ll have one big problem.
No matter how you decided to do it.
You can build an email list …
… but your prospects can unsubscribe.
Whenever they feel like it.
And you can’t stop them.
You can build a Facebook following …
… and your "friends" will "unlike" you.
The moment they are distracted by the latest cat video.
You can tweet all day long …
… and your Twitter followers will unfollow you.
The moment they get bored with you.
You can write blog post after blog post …
… and eventually your readers get busy.
They’ll forget to come back to your blog to read your posts.
And drift away.
No matter what online method you use, your prospects and customers can unsubscribe, unfollow, unfriend, and unlike you at their whim.
BUT … BUT … BUT …
You will *NOT* have that problem with postal mail!
That’s just one reason why direct mail is so effective.
Because even if someone *tries* to "unsubscribe" from direct mail, the USPS has our backs.
Watch this video.
And see what happened when one guy tried to permanently cancel his mail: