Direct Mail Journal

Direct Mail and Marketing Tips

Archive for category: Newsletter

November Newsletter

November Newsletter

As we enter the holiday season is important to say thanks for all the gifts that we have received.

One of the gifts that we are most grateful for is our relationship with our clients and our community.

Those who have used our service know that Zairmail is the fastest, easiest, and most reliable way to send mail. We appreciate the opportunity to serve you and earn your trust every single day.

We also appreciate the opportunity to share the tools and tips in this newsletter with you. We include educational content to help you grow your business and work in a little humor too. We appreciate the opportunity to share a smile with you. Without you there could be no “us”.

Happy Thanksgiving from our family to yours.

Here is wishing for the best Thanksgiving so far – with many more to come!

The Zairmail Team.

Don’t Underestimate the Power of Mail (or those who use it).

As reported in the last issue of the Direct Mail Journal, The USPS increased the cost of postage in August based on approval from the Postal Regulatory Commission (PRC). Postage increases are usually announced in November and take effect in January. This is the second price increase this year. One source of positive news is […]

What Does Thanksgiving Teach Us About Business?

It’s not often we stop to think about what a celebration like Thanksgiving actually teaches us. Rather, it’s something that businesses will jump on for their promotional messaging. The problem with this is… it often comes off as a bit flat. Holidays and celebratory days come around every year […]

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.

October Newsletter

October Newsletter

The stores are chocked full of scary costumes and treats. It seems to start a little earlier every year. Still, it comes not a moment too soon, Americans are more than ready for some fun social events with family and friends. We have seen 18 months of pandemic-driven mask mandates, stay at home orders, and political turmoil. The entire country is ready for some holiday fun.

SEND JUMBO POSTCARDS FOR LESS


We can take a clue from the consumer goods folks on this front. It is never too soon to plan for the holidays and get your holiday greetings in the hands of those who matter most to you and your business. We need to stay “top of mind” and be part of the glow.

Just in time for the holidays, the US Postal Service has extended the (discounted) postcard rate to jumbo postcards (5.5 x 8.5 and 6 x 9). That means that you can super-size your greeting for just a small amount more. Talk about a holiday treat! This one is super sweet!

DRESS IT UP WITH AN ENVELOPE


You can also drop your holiday postcard in an envelope to get a high-end holiday card effect. Postcards in envelopes do not qualify for the postcard rate, but they still cost a tiny fraction of what traditional cards in the store run. They also have a personal and tactile feel that an email greeting cannot match.

CLASSICS ARE ALWAYS IN STYLE


Zairmail can also send more traditional greeting cards too. Come up with your own personalized holiday design and Zairmail will print and mail it for you. You can even personalize your envelope with a holiday stamp, a handwritten font, and a personal message on the outside.

GO FOR GHOULD!!


Still not enough? We have one client who includes magnets for the fridge in her cards. These special greetings have a central place in the kitchen for months or even years.

Of course, since you are using Zairmail, the process will be faster, easier, and less expensive!

Let us help you ward off the evil spirits and spread the holiday cheer!

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.

June Newsletter

June Newsletter

Hello and Happy June, 

There has never been a better time to be more personal when it comes to your marketing messaging and building customer connections. 2021 is the year to prioritize personal!

It’s true that mail is the most valued type of content because it’s real and it’s tangible! 
See for yourself and order a free sample mail kit right here to get started with your direct mail campaign. 

We handle every step for you and it’s quick and easy! Have your message in the mail within 24-48 hours including a mailing list.

Postcards in Envelopes: A Super Cost-effective Alternative to Greeting Cards

They are affordable, efficient, easy/quick to launch, versatile, and offer excellent branding opportunities. What are they? You guessed right — postcards in envelopes. Contrary to popular misconceptions, direct mail postcards are not a thing of the past. Instead, they are fast gaining traction and causing so much buzz in modern-day marketing campaigns. And they have proven to be profitable for marketing tools.

Staying on Top of Direct Marketing Trends

Whether you’re a designer who’s been tasked with the challenge of designing a postcard for a mailing campaign, or you’re the business owner who wants some creative input in the design, these tips are for you!

Being Sensitive and Still Building Business in a Pandemic

There are various different types of direct mail you can select to deliver your campaign. We’re going to run through some of them and talk about the different scenarios in which you might select each one

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.

April Newsletter

April Newsletter

Hello, 

We can’t believe that April is here and Easter is upon us yet again. Another great holiday and another wonderful time to reconnect with customers and check-in. 

That’s why we’re giving away our very own special Easter treat!

You can get 20% off any order over 500 pieces.

This is an exclusive for our Zairmail newsletter subscribers or Zairmail social media followers. 

To claim, just give us a call and let us know. 

Happy Easter and as always, thank you for choosing Zairmail. 

Postcards in Envelopes: A Super Cost-effective Alternative to Greeting Cards

If you’ve ever thought postcards are a thing of the past and direct mail is no longer relevant, sorry to burst your bubble — you thought wrong. According to recent statistics, direct mail has a 29% return on investment, which is one percent shy of the ROI on social media marketing campaigns.

Staying on Top of Direct Marketing Trends

The global business landscape is expanding by the second and businesses are in stiff competition to reach prospective customers. To successfully attract leads and get them to patronize you calls for clever means of communication and marketing.

Being Sensitive and Still Building Business in a Pandemic

The pandemic has thrown a big wrench in the working of virtually all businesses. While many businesses are operating at a limited capacity, working remotely, or planning their exit, you don’t have to go in the same direction.

Top Tips and Ideas on How to Improve Customer Engagement

It’s almost impossible to discuss how businesses can connect with their customers without mentioning customer engagement. To keep your business up and running and profitable, you need to build a community of loyal customers — those that will stick with your brand through thick and thin.

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.

August Newsletter

August Newsletter

Hi, 

It’s officially the month of the postcard here at Zairmail! We think August is the perfect time to send a postcard to your customers or to new potential customers!

Everyone loves receiving a postcard, particularly around Summer. It’s been a difficult few months for everyone, so sending a postcard even just to say Happy Summer could be an opportunity to re-connect and build in that brand awareness. 

See below for 10% Off Postcards with Envelopes this August at Zairmail!

Does Storytelling Work for Postcard Campaigns?

Storytelling in marketing campaigns serves to better connect you with your customers. It works like any other human connection. Storytelling is a way to get to know a person better, in this case, it’s a way for customers to get to know your business. When a customer is truly invested in an organization, their loyalty is always with that brand and they feel a part of that community too. The strength of this cannot be underestimated! So how can you use storytelling in your direct mail postcard campaign and what are the general do’s and don’ts? 

 Is Your Envelope Working for You or Are You Working for Your Envelope?

When it comes to email marketing, we think of the subject line in a similar way to how we think about the envelope of a physical direct mail campaign. The subject line of en email holds the key. Boring or irrelevant and customers simply don’t open it. With envelopes, it’s much the same yet it’s often not given it that much thought. If you send a boring envelope that blends in with all the other envelopes in the mail, then it’s no wonder open-rates might be below average.

10% Off on Postcards in Envelopes!

Postcards in envelopes can work just like an invitation style promotion or as a thank you card. You can use them to simply say hello to your customers, happy summer, or ‘wish we could all get outdoors!’

The idea is, postcards can keep that connection, build that relationship, and adding an envelope can often give it a personal feel for a slightly different approach. 

Get 10% off on postcards with envelopes:

 Place your postcard order

– Select the envelope option

– Submit the order.

– Receive a 10% credit

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.

June Newsletter

June Newsletter

Hello Zairmailers, 

Good relationships (whether that’s personal or professional), all start in the same way. To begin with, you’re introduced to someone you’ve never met before. First impressions always count and from that first meeting, you’re often left with a gut feeling about how things could progress. 

The only way to build a relationship off the back of an initial meeting is to keep the conversation flowing. You keep learning more about the other person, as things progress you open up more and let the real you shine through. 

Building a customer-brand relationship is much the same. For the customer to open up (i.e trust and make a purchase), you need to have created a good impression and built on the connection. 

4 Ways to Build Trust with Potential Customers

Our primary goal should be to build relationships rather than just driving the volume of transactions. Relationships, in turn, can lead to transactions and tend to be much more enduring. Our relationship, over time, can actually become part of the product offering.

Relationships are based on trust, and trust can grow stronger, based on experience over time. This works well with existing customers. We have the opportunity to re-enforce the trust we have earned with each new experience.

How to Win More with Direct Mail Responses

When a business uses direct mail as a marketing method, its purpose is either to generate a response or build brand equity by staying connected. It’s worth us saying that while this article focuses on generating responses, it’s not always the only goal, you are investing in building a relationship. 

If the goal is a response, it could be an immediate response that takes place as soon as the mail is received or an action that is the result of numerous smaller campaigns. 

A response is the main goal of most promotional direct mail and you as the sender must enable this to happen. It doesn’t matter if every single household that receives the mail reads your message, it’s the response that counts. It’s the response that you will use to measure the success of the campaign.

We’re Extending Our Offer in to June – FREE Mailing Analysis

Just a few weeks left of our FREE analysis offer! Get in touch with us to claim yours and find out how we can support you, completely free of charge. Call us on 1.888.898.0066

This is a free assessment of your unique business challenges and goals to determine which mailing programs would be most effective. 

– Support from start to finish, call us any time.

– One complete ‘in the mail’ price

– UV coating options at no additional price

– In the mail within 24-48 hours  

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs. 

 

 

About the Author

Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.

 

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