A strong direct mail call to action (CTA) tells recipients exactly what to do next. Whether your goal is to generate phone calls, drive website traffic, book appointments, increase store visits, or encourage purchases, the right CTA can turn a printed mailer into a powerful marketing tool. The best direct mail CTAs are clear, specific, […]
B2B sales teams have more ways to reach prospects than ever, but getting someone’s attention is still one of the biggest challenges. Emails can get buried, calls can go unanswered, and digital messages can easily become part of the daily noise. Direct mail gives sales teams another way to stand out. In a recent episode […]
Your customer and prospect list can give your business plenty of opportunities to grow. The key is knowing who to reach, when to reach them, and what message will create the most impact. Start With Your Existing Customers Your existing customers are an important part of continued growth. Staying connected helps strengthen relationships, support their […]
Digital mail marketing is changing the way businesses connect with customers by combining the impact of physical mail with the power of digital technology. Mail tracking gives marketers valuable insight into their campaigns. By understanding when mail is processed and delivered, businesses can better time follow-ups, coordinate sales calls, and connect mail campaigns with email, […]
Markets are constantly evolving, and businesses that succeed over the long term are those that adapt to changing customer needs. Whether it’s embracing new technology, entering emerging industries, or refining marketing strategies, staying flexible is often the difference between growth and stagnation. One area where this is especially true is marketing. While digital channels like […]
In this episode, we delve into the insightful journey of Wilson Zehr, a seasoned entrepreneur and academic, from his early career in the tech industry to founding his own company, Zairmail. Wilson shares his experiences of starting and growing multiple tech companies and discusses the importance of targeted marketing and the unique advantages of direct […]
In this episode of Direct Edge, Wilson speaks with Keith Goodman, VP of Corporate Sales and Marketing at Modern Postcard. Keith Goodman is a 30-year veteran in the direct marketing space, a leading provider of direct mail marketing solutions that has leveraged today’s technology to provide businesses of any size access to a breadth of […]
What if the most overlooked marketing channel today is the one sitting in your mailbox? In a world flooded with emails, social media ads, and AI-generated content, could an old-school marketing strategy actually outperform modern digital tactics? In this episode of the Marketing Boost Solutions Podcast, Capt. Marco Torres sits down with Dr. Wilson Zehr, […]
With online ads becoming noisier, more expensive, and harder to trust, many trade business owners are rediscovering the power of physical, personalised marketing that actually gets noticed. In Episode 481 of The Site Shed Podcast, Matt Jones sits down with Wilson Zehr, direct mail and marketing automation expert from Zairmail, to unpack why direct mail […]
Marketing today sits at an interesting crossroads. On one side, there are traditional methods that have been used for decades—direct mail, print advertising, relationship-based selling, and offline campaigns. On the other, there are fast-moving digital tools like social media ads, AI-driven targeting, email automation, and search optimization. Instead of replacing one with the other, the […]
About the Author
Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.
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