Direct Mail and Marketing Tips

 

customer

The Quick Guide to Better Customer Acquisition

Your business survives and thrives on customer acquisition and retention. You know the saying… “if you’re not growing you’re shrinking”. Even if you feel like things are ‘maintaining’ well, your business is getting smaller. Whether you see it now or whether you start to notice this in a few months, or years. Growth is crucial. […]

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xmas

Give Your Customers a Holiday Hug (Save Over 300%*)

The holiday season is one of the best times to connect and build rapport with your customers. Many are in festive spirits, ready to purchase, interested in offers and exciting deals. Christmas really is the perfect opportunity to let your customers know that you care and appreciate their business. Let them know they are a […]

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noise

10 Ways to Cut Through the Noise With Postcard Design

Whether you’re a designer who’s been tasked with the challenge of designing a postcard for a mailing campaign, or you’re the business owner who wants some creative input in the design, these tips are for you! Striking Images If you’re going to use a photograph on the visual side of your postcard it’s absolutely vital […]

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thanks

4 Simple Ways to Bring in More Revenue

Whether you own a B2B or B2C business, there are often similar small things that you can do to have a significant impact on sales. Sometimes these are less than obvious. When you’re focusing on a wider marketing strategy it’s easy to forget the simple things. Here are four easy ways to rack in more […]

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dollar-bill

Stop Wasting Money & Grow Your Business

When you send out a direct mail campaign you’re typically looking at two things to determine the results. The cost per lead and the cost per sale. ROI (return on investment) is your number one priority. Typically, when a campaign proves profitable, those initial leads that did not convert are lost or forgotten. Sure you […]

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generation Z

How to Connect Through Mail with Generation Z

By 2020 Generation Z will account for 40% of all consumers! As marketers or business owners, we should really be turning our attention to targeting this group now. Generation Z, or ‘Gen Z’ as they are often referred to is anyone born between 1995-2010. This generation has grown up entirely in an online world. They […]

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direct-mail-marketing

Different Types of Direct Mail

There are various different types of direct mail you can select to deliver your campaign. We’re going to run through some of them and talk about the different scenarios in which you might select each one. The Postcard Postcards are ideal if you’re looking for an immediate impact. This type of campaign is designed to […]

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digital

How Powerful is Direct Mail in a Digital Age?

We constantly hear about the opportunities and possibilities that come from digital marketing. We know that the internet provides us with amazing scope to reach millions of people every day. However, it isn’t without its challenges. Digital marketing is not the pot of gold at the end of the rainbow that many would have you […]

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postcards

How to Pack More Punch With Postcards

Don’t underestimate the power of postcards when it comes to direct mail marketing. They are very efficient at delivering impact and getting results. So how can you ensure success when putting together your first postcard campaign? Try a Different Mail List Your direct mail list can make or break any campaign. If you’ve been mailing […]

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About the Author

Wilson Zehr is a Direct Mail Leader, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.

 

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