Direct Mail and Marketing Tips

 

different

4 Ways to Differentiate Yourself as Business

Standing out as a business and establishing a strong brand is crucial for success. If you can’t differentiate yourself from other similar businesses and brands, ultimately you will lose ground on the competition. For local businesses, competition can be very fierce within a small sandbox, so highlighting your unique qualities is the only way to […]

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business

Tips for Local Business Marketing

Local business marketing is more specialized and requires a different approach than selling to the masses. Of course, we would always recommend a targeted approach to marketing on any scale (large or small).  Local marketing also requires a more personal touch and process. We hope these tips will put you on the right path to […]

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Building a Local Brand with Direct Mail

Does direct mail have a bad rep? When consumers think of email newsletters they probably think of discounts, sales, and special offers. When they think of mail, it’s just bills and bad news right? Wrong! This way of thinking will only hold you back from the host of benefits that direct mail could bring your […]

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social-icons

Can Social Media Work With Direct Mail Marketing?

It’s no secret that social media has taken the world by storm. There are 3.5 billion active social media users worldwide and the average amount of time spent on social platforms is over 2 hours every single day. This is a huge group of people who are heavily invested in their screen time and interaction […]

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palm-trees

5 Reasons to Send Business Postcards This Summer!

Postcards pack power at any time of the year and Summer might not be an obvious choice to focus on these types of campaigns. The holiday season might seem more appealing, right? But have you considered these 5 reasons to make the most of postcards this Summer? It’s Postcard Season Even though you’re not sending […]

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pink-mail

Premiums As Response Devices

Everyone loves a freebie, even the most simple and basic items that aren’t worth a great deal are well received when they’re free. From a consumer’s point of view, premiums build trust, create excitement and make the receiver feel valued as a potential customer. From a business point of view, they act as a great […]

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online-marketing

How to: Combine Direct Mail & Digital Marketing

How do you successfully fit direct mail marketing into your overall marketing strategy and combine this with digital marketing efforts? It almost seems like a backward concept doesn’t it? Once upon a time, businesses contemplated how to make digital work and how they could expand their strategy to dovetail with offline efforts. Now the direct […]

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people

Basic Principles for Reaching the Right People

Put simply, marketing is the process of effectively communicating your product or service to a customer. This could be through branding, advertising or product position. Marketing is not just the advertising and promotions that take place. How your business is perceived all comes down to marketing and positioning your service or product as you want […]

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blue-orange

How to Create Direct Mail That Stands Out

How can you send mail that builds trust, delivers your intended message and grabs attention? Is there a formula for success when it comes to winning with direct mail marketing? We think so! Of course, there are other factors involved in a successful campaign, like mailing to the right target audience and having a product […]

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About the Author

Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.

 

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