Direct Mail Journal

Direct Mail and Marketing Tips

Mother’s Day Newsletter

Happy Mother’s Day On Mother’s Day our hearts go out to all the Moms of the world. You know who you are. You gave us life. You cared for us. You were always there. The world owes you ALL a debt of gratitude for all you do. Enjoy your day (and every day)! Love, Zairmail […]

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Spring Greetings

Spring Greetings! Easter Sunday serves as a reminder, Phil the groundhog aside, that spring is back with us. We have made it through another winter, and there may still be (Apr) showers, but the flowers are soon to follow. We can also see that there are parts of the world that are besieged with violence and […]

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Reach eCommerce Customers At Their Door

eCommerce customers, who have purchased a product or service, provide a wealth of value in addition to sales revenue. They have often responded to a specific promotion or product search. This can tell us which promotions are working and which keywords are the most valuable. They have also validated the value proposition for the product […]

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The Truth About Direct Mail in a Digital World

The Truth About Direct Mail in a Digital World

We live in an increasingly digital world. It seems only fair to ask, in a world bursting at the seams with digital content, do consumers still prefer to receive physical mail? Research confirms that 81% of consumers prefer to receive mail at their home address. Consumers are bombarded with digital messaging 24 x 7 – […]

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Happy Valentines Day

Happy Valentines Day

Happy Valentine’s Day, The Super Bowl is over, the nachos and snacks are all gone, and the cheers (and groans) fade into the distance. Debate around the best commercials, as always, rages on. Some will shine bright as a symbolic reminder of a brand well-served; yet others will warn those who follow where not to […]

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The Year of the Tiger

February Newsletter

Welcome to the Year of the Tiger. The Cincinnati Bengals will meet the Los Angeles Rams in Super Bowl LVI (56). The two teams will square off on February 13 at SoFi Stadium in Los Angeles, CA. Punxsutawney Phil emerged from his tree stump on Wednesday (Groundhog Day) to see his shadow and predict six […]

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December Newsletter

December Newsletter

The holidays are here everyone. This is a busy time for most – a time to give, a time to celebrate, a time to reflect. This has been a break-through year at Zairmail. We added to the team to better serve you. We released a new responsive interface, a desktop application, and lots of powerful […]

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Crate Escape from NYC

Crate Escape from NYC

Charles McKinley stood penniless, hopeless, and in limbo in New York City. He had come to the northeast from Texas to experience the big city. His job in retail wouldn’t pay the bills, he was living beyond his means, and his girlfriend maxed out his credit cards. Charles was done with NYC and just wanted […]

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Planning for a Bright New Year

Holiday decorations are out on display, there is cheer in the air, and very soon over one billion people will tune-in to see the ball drop in Times Square. There are lots of distractions for business owners over the holidays – personal and professional. If your business is B to B, then December can be […]

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Easy Ways to Integrate Digital & Direct Mail Marketing

Determining the right balance between digital and direct marketing can be a challenge for a lot of organizations. Issues can arise, when one form is seen as superior to the other, and half of the mix gets neglected. Businesses are now engaged in a very digital world – digital has become very comfortable. It’s easy […]

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About the Author

Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.

 

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