Direct Mail Journal

Direct Mail and Marketing Tips

USPS Price Increase

USPS Price Increase

The USPS increased the cost of postage today (August 29, 2021) based on approval from the Postal Regulatory Commission (PRC). Postage increases are usually announced in November and take effect in January. This is the second price increase this year. There is usually only one increase per year that is designed not to exceed the […]

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Direct Mail Creative and Design Approaches for 2022

Direct Mail Creative and Design Approaches for 2022

2020 was a good reminder that strategists should never be too rigid in the planning or execution of mail campaigns, always leaving some room for experimentation. In this conversation from C&E’s recent Creative Summit Conference, hear from direct mail strategists Alicia Sisneros of Sisneros Strategies, Aaron Evans of WRS, Erica Prosser of BerlinRosen, and Chris […]

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Labor Day 2021

Celebrate Labor Day

The backbone of our nation is based on business leaders, entrepreneurs, and exceptional workers. Thank you from Zairmail for making us GREAT! Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.

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Post-pandemic direct mail marketing for businesses

Post-pandemic direct mail marketing for businesses

Coming out of the pandemic, business owners and entrepreneurs across all facets of the human experience must put on their thinking caps and come up with some clever ideas on how to keep their businesses afloat while also building momentum to propel them to success in the months ahead. Considering the impact that COVID-19 has […]

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Direct Marketing Trends

Staying on Top of Direct Marketing Trends

The global business landscape is expanding by the second and businesses are in stiff competition to reach prospective customers. To successfully attract leads and get them to patronize you calls for clever means of communication and marketing. Over the years, marketing has undergone a tremendous revolution, and digital marketing trend is causing so much buzz. […]

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Pandemic marketing strategies

Being Sensitive and Still Building Business in a Pandemic

The pandemic has thrown a big wrench in the working of virtually all businesses. While many businesses are operating at a limited capacity, working remotely, or planning their exit, you don’t have to go in the same direction. Despite the setbacks imposed by the Covid-19 pandemic, there is an opportunity to grow your business while […]

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Improve Customer Engagement

Top Tips and Ideas on How to Improve Customer Engagement

It’s almost impossible to discuss how businesses can connect with their customers without mentioning customer engagement. To keep your business up and running and profitable, you need to build a community of loyal customers — those that will stick with your brand through thick and thin. Defining customer engagement You can think of customer engagement […]

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About the Author

Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.

 

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