Direct Mail and Marketing Tips

 

covid

What’s the Best Business Approach During COVID-19?

Right now, for many businesses, it’s a time of survival, digging deep to keep things afloat or thinking of unique ways to diversify and ride the waves. You might have by now resolved those short-term struggles to some level. You have hopefully somewhat stabilized the situation, but perhaps you’re struggling to find a way to […]

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doors

What’s the Best Way to Reach Voters in the Mail?

The best practices associated with political campaigns have changed dramatically over the last decade. The emerging role of digital media is profound. Campaigns must embrace tools such as websites, email, social media, mobile, and more daily. The landscape has become much more technical and complex from a marketing standpoint.  Still, one thing that has not […]

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bad-habits

Stop These Four Bad Business Habits in 2020

Bad habits lead to bad outcomes and the same can be said for business. These four bad habits could seriously be impacting your growth, so we’ve taken the time to highlight each one.  Failing to Strategize We often write about forecasting and business planning on our blog. In the past, we have shared a 3 […]

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build

How to Build a Business With Direct Mail in 2020

There are some modern marketers who have never considered postal direct mail.  This is often because digital marketing is seen as less expensive and more immediate. Direct mail, email, search engine marketing, print ads, and even water closet media, are all forms of advertising.  They are tools that we can use to interrupt, inform, persuade, […]

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january

Break Through The January Business Blues

We discovered some reassuring news…the January blues are a real thing! If you’re in a January slump, you’re quite possibly not imagining it! The blues don’t just hit us as employees heading back to work, they can also strike business owners too! SO if you’re reading this feeling a bit lost, unsure of where to […]

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2020

New Year Assessing What Did & Didn’t Work

Now as 2020 is officially underway it’s the optimal time to look back over the past year and assess what did and didn’t work. This is a crucial part of business growth; giving you the ability to successfully move forward. However, you should take this a step further and investigate why something worked so well, […]

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Direct Mail – Postcard Tips for the Holidays

The holidays are getting closer and closer, which means if you’re seasonal business who does a lot of trade over this period, now is the time to get your promotions in front of the right people.  Are you considering direct mail marketing in the form of Holiday Postcards? This is a great choice for a […]

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The Direct Marketing Recipe for Success

The recipe for good Direct Marketing is simple. A hook + memorable, convincing content + a way to respond. The hook is usually some sort of enticing offer. Together, these three elements create the ideal form of direct marketing. The same recipe applies to any marketing channel; email marketing, social media marketing, direct mail. Each […]

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Time to Nail Conversion Tracking

Every business knows what counts as a conversion. It’s the goal that’s trying to be achieved after all. A conversion could be the final, the closure of a sale, the purchase of a product. In specific campaigns, a business might class a ‘conversion’ as a lead. A second campaign or process then might try to […]

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millenials

Can We Still Make Millenials Listen?

There seems to be this misconception that Millenials don’t respond to direct mail because they are the ‘device’ generation. Millennials are often perceived as being constantly glued to their mobile phones, so how could they possibly engage with direct mail or care enough to open it in the first place? If you’re of this mindset […]

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About the Author

Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.

 

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