Direct Mail and Marketing Tips

 

holidays

Stay ‘Top of Mind’ During the Holidays

The holidays can be a tricky time for businesses to navigate. It’s easy to come off as too aggressive and promotional – no one really wants that around the holidays. Especially not previous customers you already have a relationship with. The same is true if you’re in an industry that doesn’t really work for the […]

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holiday-premiums

Sending Premiums Over the Holidays

When you send a piece of mail to a customer or potential customer with a free item, you are harnessing the power of premiums. The holidays are a time of spreading joy, love laughter and, of course, a time of giving! What better time is there to use premiums to build on that relationship and […]

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powerful-tool

The Most Powerful Targeted Advertising Tool Available

The Internet continues to increase competition by erasing regional borders and reducing cycle time for compelling new offerings. Companies must work harder than ever, to break through the clutter, and make their message heard. The good news is that there are some tools that remain as effective as ever. Direct mail is still the most […]

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envelope

The NOT so Secret Recipe for Direct Mail Success

Direct mail is one of the most effective forms of promotion available. Direct mail returns, on average, $12 for every $1 spent by advertisers. When done right, the response rates and returns, are far greater than other digital channels and targeting is much more accurate. There are still some simple tips that can help us […]

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storytelling

Does Storytelling Work for Postcard Campaigns?

Storytelling in marketing campaigns serves to better connect you with your customers. It works like any other human connection. Storytelling is a way to get to know a person better, in this case, it’s a way for customers to get to know your business. When a customer is truly invested in an organization, their loyalty […]

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responses

How to Win More with Direct Mail Responses

When a business uses direct mail as a marketing method, its purpose is either to generate a response or build brand equity by staying connected. It’s worth us saying that while this article focuses on generating responses, it’s not always the only goal, you are investing in building a relationship.  If the goal is a […]

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trust

4 Ways to Build Trust with Potential Customers

Our primary goal should be to build relationships rather than just driving the volume of transactions. Relationships, in turn, can lead to transactions and tend to be much more enduring. Our relationship, over time, can actually become part of the product offering. Relationships are based on trust, and trust can grow stronger, based on experience […]

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covid

What’s the Best Business Approach During COVID-19?

Right now, for many businesses, it’s a time of survival, digging deep to keep things afloat or thinking of unique ways to diversify and ride the waves. You might have by now resolved those short-term struggles to some level. You have hopefully somewhat stabilized the situation, but perhaps you’re struggling to find a way to […]

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doors

What’s the Best Way to Reach Voters in the Mail?

The best practices associated with political campaigns have changed dramatically over the last decade. The emerging role of digital media is profound. Campaigns must embrace tools such as websites, email, social media, mobile, and more daily. The landscape has become much more technical and complex from a marketing standpoint.  Still, one thing that has not […]

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About the Author

Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.

 

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