Direct Mail and Marketing Tips

 

direct-mail-marketing

Different Types of Direct Mail

There are various different types of direct mail you can select to deliver your campaign. We’re going to run through some of them and talk about the different scenarios in which you might select each one. The Postcard Postcards are ideal if you’re looking for an immediate impact. This type of campaign is designed to […]

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digital

How Powerful is Direct Mail in a Digital Age?

We constantly hear about the opportunities and possibilities that come from digital marketing. We know that the internet provides us with amazing scope to reach millions of people every day. However, it isn’t without its challenges. Digital marketing is not the pot of gold at the end of the rainbow that many would have you […]

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postcards

How to Pack More Punch With Postcards

Don’t underestimate the power of postcards when it comes to direct mail marketing. They are very efficient at delivering impact and getting results. So how can you ensure success when putting together your first postcard campaign? Try a Different Mail List Your direct mail list can make or break any campaign. If you’ve been mailing […]

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It’s only junk mail if …

"For those in the business of direct marketing by post, the term ‘junk mail’ couldn’t be further from the truth. "’It’s only junk if it’s not relevant to you,’ explains Belinda Neal, a partner at London-based direct marketing agency 21:12. ‘And if it’s not relevant, that’s due to poor targeting.’" – from "The Subliminal Secrets […]

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Why direct mail is MORE effective today than email

Whenever I talk about using direct mail for marketing to your prospects and customers, some wise guy usually pops up and says … "Everyone knows direct mail is dead. We switched to email years ago, and it has worked great." My response? Of course, email worked great back when you switched. But have you looked […]

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A new daily email series on Direct Mail Tips

Join us for a new DAILY email series on Direct Mail Marketing. Join us as we explore ways to save money and improve response in your direct mail campaigns. You’ll get tips and advice from us here at Zairmail, as well as from leading industry experts. To sign up, visit https://www.zairmail.com/daily. And as our thank-you […]

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Happy Holidays

We want to thank you for another great year. Thank you all for giving us a chance to help out! This year we launched a new website complete with responsive design, a simplified workflow, and a new look (brand). We also improved letter/snap-pack delivery times, implemented automatic letter tracking, and expanded our mailing list options […]

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About the Author

Wilson Zehr is a Direct Mail Leader, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.

 

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