Direct Mail Journal

Direct Mail and Marketing Tips

April Newsletter

April Newsletter

Hello,  We can’t believe that April is here and Easter is upon us yet again. Another great holiday and another wonderful time to reconnect with customers and check-in.  That’s why we’re giving away our very own special Easter treat! You can get 20% off any order over 500 pieces. This is an exclusive for our […]

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Direct Marketing Trends

Staying on Top of Direct Marketing Trends

The global business landscape is expanding by the second and businesses are in stiff competition to reach prospective customers. To successfully attract leads and get them to patronize you calls for clever means of communication and marketing. Over the years, marketing has undergone a tremendous revolution, and digital marketing trend is causing so much buzz. […]

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Pandemic marketing strategies

Being Sensitive and Still Building Business in a Pandemic

The pandemic has thrown a big wrench in the working of virtually all businesses. While many businesses are operating at a limited capacity, working remotely, or planning their exit, you don’t have to go in the same direction. Despite the setbacks imposed by the Covid-19 pandemic, there is an opportunity to grow your business while […]

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Improve Customer Engagement

Top Tips and Ideas on How to Improve Customer Engagement

It’s almost impossible to discuss how businesses can connect with their customers without mentioning customer engagement. To keep your business up and running and profitable, you need to build a community of loyal customers — those that will stick with your brand through thick and thin. Defining customer engagement You can think of customer engagement […]

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Business Owner Tips

6 Things Business Owners Should do in 2021

Reassure and Reconnect It is still very much a time of great uncertainty for many. It can be hard for people, customers, and business owners to look past the short-term challenges that they might be facing right now (especially off the back of a difficult 2020). That’s why one of the best things you can […]

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Holiday Postcard

Stay ‘Top of Mind’ During the Holidays

The holidays can be a tricky time for businesses to navigate. It’s easy to come off as too aggressive and promotional – no one really wants that around the holidays. Especially not previous customers you already have a relationship with. The same is true if you’re in an industry that doesn’t really work for the […]

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Direct mail over the holidays

Sending Premiums Over the Holidays

When you send a piece of mail to a customer or potential customer with a free item, you are harnessing the power of premiums. The holidays are a time of spreading joy, love laughter and, of course, a time of giving! What better time is there to use premiums to build on that relationship and […]

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Powerful Advertising Tool

The Most Powerful Targeted Advertising Tool Available

The Internet continues to increase competition by erasing regional borders and reducing cycle time for compelling new offerings. Companies must work harder than ever, to break through the clutter, and make their message heard. The good news is that there are some tools that remain as effective as ever. Direct mail is still the most […]

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About the Author

Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.

 

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