Don’t underestimate the power of postcards when it comes to direct mail marketing. They are very efficient at delivering impact and getting results. So how can you ensure success when putting together your first postcard campaign? Try a Different Mail List Your direct mail list can make or break any campaign. If you’ve been mailing […]
People argue about ONLINE marketing vs. DIRECT MAIL (OFFLINE) marketing. When it comes to ONLINE marketing, you’ll have one big problem. No matter how you decided to do it. You can build an email list … … but your prospects can unsubscribe. Whenever they feel like it. And you can’t stop them. You […]
"For those in the business of direct marketing by post, the term ‘junk mail’ couldn’t be further from the truth. "’It’s only junk if it’s not relevant to you,’ explains Belinda Neal, a partner at London-based direct marketing agency 21:12. ‘And if it’s not relevant, that’s due to poor targeting.’" – from "The Subliminal Secrets […]
Whenever I talk about using direct mail for marketing to your prospects and customers, some wise guy usually pops up and says … "Everyone knows direct mail is dead. We switched to email years ago, and it has worked great." My response? Of course, email worked great back when you switched. But have you looked […]
Join us for a new DAILY email series on Direct Mail Marketing. Join us as we explore ways to save money and improve response in your direct mail campaigns. You’ll get tips and advice from us here at Zairmail, as well as from leading industry experts. To sign up, visit https://www.zairmail.com/daily. And as our thank-you […]
We want to thank you for another great year. Thank you all for giving us a chance to help out! This year we launched a new website complete with responsive design, a simplified workflow, and a new look (brand). We also improved letter/snap-pack delivery times, implemented automatic letter tracking, and expanded our mailing list options […]
About the Author
Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.
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