Direct Mail Journal

Direct Mail and Marketing Tips

Crate Escape from NYC

Crate Escape from NYC

Charles McKinley stood penniless, hopeless, and in limbo in New York City. He had come to the northeast from Texas to experience the big city. His job in retail wouldn’t pay the bills, he was living beyond his means, and his girlfriend maxed out his credit cards. Charles was done with NYC and just wanted […]

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Planning for a Bright New Year

Holiday decorations are out on display, there is cheer in the air, and very soon over one billion people will tune-in to see the ball drop in Times Square. There are lots of distractions for business owners over the holidays – personal and professional. If your business is B to B, then December can be […]

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Easy Ways to Integrate Digital & Direct Mail Marketing

Determining the right balance between digital and direct marketing can be a challenge for a lot of organizations. Issues can arise, when one form is seen as superior to the other, and half of the mix gets neglected. Businesses are now engaged in a very digital world – digital has become very comfortable. It’s easy […]

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Avoid These Six Holiday Postcard Mistakes

Avoid These Six Holiday Postcard Mistakes

Happy Holidays! Merry Christmas! Seasons Greetings! Finding the best way to spread cheer during the holidays can be a tough nut to crack. If this year has been a challenging one for business, perhaps budgets are tight and you’re looking for ways to save costs, without compromising holiday cheer? Holiday postcards are low cost, quick […]

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Don’t Underestimate the Power of Mail

Don’t Underestimate the Power of Mail
(or those who use it)

Elspeth Douglas McClelland (1879–1920) was an architect and a member of the Women’s Social and Political Union (WSPU) also known as the Women’s Suffrage Movement. In the late 1800’s women did not have the right to vote in countries like the United Kingdom and the United States. The goal of the Suffrage Movement was to win the right to vote for woman using peaceful, and at times, even violent means.

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What Does Thanksgiving Teach Us About Business?

What Does Thanksgiving Teach Us About Business?

It’s not often we stop to think about what a celebration like Thanksgiving actually teaches us. Rather, it’s something that businesses will jump on for their promotional messaging. The problem with this is… it often comes off as a bit flat. Holidays and celebratory days come around every year, and every year organizations will come […]

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November Newsletter

November Newsletter

As we enter the holiday season is important to say thanks for all the gifts that we have received. One of the gifts that we are most grateful for is our relationship with our clients and our community. Those who have used our service know that Zairmail is the fastest, easiest, and most reliable way […]

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Happy Veterans Day

Happy Veterans Day From Friends At Zairmail

Zairmail Salutes the Brave Men and Woman Who Have Served Our Country Veterans Day started out as Armistice Day on November 1, 1919. The holiday celebrated the first anniversary of the end of World War I – the 11th hour, of the 11th day, of the 11th month, of 1918. Armistice Day became an official […]

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Happy Halloween From Your Friends At Zairmail

The stores are chocked full of scary costumes and treats. It seems to start a little earlier every year. Still, it comes not a moment too soon, Americans are more than ready for some fun social events with family and friends. We have seen 18 months of pandemic-driven mask mandates, stay at home orders, and […]

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October Newsletter

October Newsletter

The stores are chocked full of scary costumes and treats. It seems to start a little earlier every year. Still, it comes not a moment too soon, Americans are more than ready for some fun social events with family and friends. We have seen 18 months of pandemic-driven mask mandates, stay at home orders, and […]

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About the Author

Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.

 

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