Happy Lunar New Year! | Direct Mail and Marketing Tips - Part 2
 

Direct Mail Journal

Direct Mail and Marketing Tips

Happy Lunar New Year!

Happy February, Can’t believe it is February already! We are a little slow in our routine this year, still, we can’t help embracing Lunar New Year. Hope you had a strong finish in 2022. It was a challenging year in many ways. We are still coming back from COVID and adjusting to the new “normal”. […]

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Seasons Greetings!

Happy Holidys, Wishing you a fun, festive, and safe Holiday Season and a peaceful and prosperous New Year. We are looking forward to doing great things together in 2023! Ho, Ho, Ho … Enjoy the season! The Zairmail Team

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Happy Thanksgiving!

Wishing you and your family a Safe and Happy Thanksgiving! Best Wishes; Zairmail Team Postcards in envelopes for marketing near holidays and special occasions They are affordable, efficient, easy/quick to launch, versatile, and offer excellent branding opportunities. What are they? You guessed right — postcards in envelopes. Contrary to popular misconceptions, direct mail postcards are […]

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Happy Veteran’s Day

I coached youth football and served on the Board of Directors for Lake Oswego Youth Football for 10+ years. I just love the colors of fall, the crisp fall days, and most of all, football. Cendix (Zairmail) still supports youth sports and sponsors young athletes. The Cendix website provides more details on our community activities, including our […]

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Lunar New Years!

Here’s to the Year of the Rabbit! The Zairmail team worked hard for you in 2022. We have big plans to do even more for 2023. We are always looking for your comments and suggestions. We are working hard to build the most powerful direct mail marketing tool on the planet for you. How are […]

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October Newsletter

October Newsletter

The leaves are changing, red and yellow piling up all over, and the weather is getting cooler. There is a spooky holiday just a week away and then the holiday season will be on us. US mid-term elections are in just two weeks, which could change the political landscape. The Federal Reserve has raised interest […]

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Stamp Up Response Rates

Postcards are a popular format for direct mail campaigns. They serve as a small billboard in the mail which can provide an immediate impression for the advertiser. If the message (or image) is memorable, they might even win a spot on the fridge, and provide lasting value for advertisers. However, if a message is long, […]

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Direct Mail Delivers for Candidates & Causes

When you are trying to sell your cause (business or political) there are lots of tools that you can use these days. You should definitely have a website, a Facebook page, and some additional keyword rich content posted on both, that are is optimized for search results. You can/should post relevant videos, boost your Facebook […]

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Happy Memorial Day!

Happy Memorial Day! The world is a dangerous place. You only have to glance at the news to see that play out in Europe. Our hearts go out to all the brave men/women in the Ukraine who are fighting to keep their families safe, to retain their freedom, and stand strong against violence and tyranny. […]

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The Most Bang For Your Buck

The Most Bang For Your Buck

We are often asked by clients, “how do I get the most bang for my buck, with direct mail”? Of course, there is not one “right” answer, it will depend on your audience, the nature of your offer, and the goal of the campaign (e.g., awareness, lead generation, direct response…). There are three factors that […]

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About the Author

Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.

 

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