“As marketers, we can be most effective not by thinking just in terms of digital or analog, but in terms of the customer and what they need from us to move forward.” In a world where inboxes overflow and screens dominate attention, it’s tempting to assume that physical mail is a relic of the past. […]
On this episode, host Eitan Koter welcomes Wilson Zehr, CEO of Zairmail. Wilson has over 25 years in tech, innovation, and business strategy. He has helped launch eight tech startups and raised more than $60 million in venture capital. He has also spent years teaching marketing and entrepreneurship at the university level. Now, Wilson leads Zairmail. […]
You’ve probably heard this before—or said it yourself: “We tried direct mail once. It didn’t work.” That sounds reasonable at first glance. But here’s the problem: Trying direct mail once is not a strategy.It’s a one-off test without a plan—and no serious B2B growth channel operates that way. Direct mail isn’t outdated. In fact, it’s […]
If you ask any revenue leader what keeps them awake at night, you’ll hear the same concern—sometimes spoken aloud, often whispered quietly: “Our warm leads are going cold… and our lapsed customers aren’t coming back.” Every funnel leaks.Every database decays.Every fast-growing company eventually runs into the same reality. Email open rates flatline.Retargeting costs climb.SMS starts […]
If you ask any revenue leader what keeps them awake at night, you’ll hear the same whisper over and over: “Our warm leads are going cold… and our lapsed customers aren’t coming back.” Every funnel leaks. Every database decays. Every high-growth company eventually hits the same wall: But the teams that break through?The ones fueling […]
How smart brands stay unforgettable while everyone else fades into the inbox void. Let’s get something straight:Not every sale is a fast yes.Some of the most profitable deals in your pipeline are marathons disguised as conversations. These are the deals where: In other words—real buying cycles take time. And during all that time, there’s one […]
Let’s be honest — in 2025, digital channels are a battlefield. Your audience is dodging banner ads, skipping pre-roll videos, and deleting emails faster than you can say “unsubscribe.” Everyone’s fighting for a few fleeting seconds of attention, and the competition has never been fiercer. But while most marketers are still pouring money into crowded […]
Budgets are tight. Marketing leaders need proof that every dollar spent is working not just impressions, but measurable outcomes. That’s where ROI (Return on Investment) comes in. Whether you’re sending letters, snap packs, postcards, or multi-piece campaigns, ROI gives you the numbers you need to justify spend, optimize performance, and scale with confidence. Measuring ROI […]
Let’s get real: in 2025, inboxes are war zones. Everyone’s hit with thousands of emails, endless retargeting ads, and notifications that never stop buzzing. But while brands battle for attention online, the savviest marketers are winning offline — with something so simple it almost feels unfair: direct mail. That’s right. Letters, snap packs, and postcards […]
Ah, summer. The season of poolside lounging, SPF 50, and… massive ROI with direct mail? That’s right—while your competitors are distracted by iced lattes and half-baked social media campaigns, you can quietly dominate your market with the most powerful, underrated weapon in modern marketing: Direct mail. And no, we’re not talking about junky coupon books […]
About the Author
Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.
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