What does real balance actually look like for an entrepreneur—and is it even possible to achieve? In a recent episode of Cut The Tie, Thomas Helfrich sits down with Wilson Zehr—professor, entrepreneur, and CEO of Zairmail—to explore a powerful idea: freedom and balance aren’t fixed formulas. They’re intentionally designed. With more than 20 years of […]
In this episode of Next Level Minds, entrepreneur, marketing strategist, and professor Wilson Zehr, founder of Zairmail, shares insights on what it truly takes to grow, both in business and in life. From his early days in the tech industry to building and scaling Zairmail, Wilson’s journey reflects adaptability, resilience, and intentional growth. From Tech […]
Personalized direct mail gives business owners a powerful way to connect with customers in a crowded marketing landscape. Unlike generic advertising, personalized mail speaks directly to an individual recipient—by name, behavior, location, or purchase history—making it more relevant and more likely to drive action. That’s where Zairmail comes in. With over 25 years of direct […]
Join our host, Lee Murray in the latest episode of the CEO series as he sits down with Wilson Zehr, CEO of Zairmail.com. They explore the effectiveness of direct mail for business growth and highlight its role in targeted marketing strategies through personalized messaging and audience segmentation. Despite challenges such as rising postage rates, Wilson […]
Many marketers assume direct mail is outdated—a relic from a bygone era of marketing. But here’s the reality: direct mail continues to deliver $12 for every $1 spent, reaches every household in America six days a week, and produces engagement rates that digital marketers can only dream about. In the latest episode of Marketing Misfits, […]
In a world dominated by digital marketing, postal direct mail is making a strong comeback. Wilson Zehr, Founder of Zairmail, shows that combining digital automation, AI, and human creativity allows businesses to cut through the noise, build meaningful connections, and drive marketing results that purely digital channels often cannot match.
“As marketers, we can be most effective not by thinking just in terms of digital or analog, but in terms of the customer and what they need from us to move forward.” In a world where inboxes overflow and screens dominate attention, it’s tempting to assume that physical mail is a relic of the past. […]
On this episode, host Eitan Koter welcomes Wilson Zehr, CEO of Zairmail. Wilson has over 25 years in tech, innovation, and business strategy. He has helped launch eight tech startups and raised more than $60 million in venture capital. He has also spent years teaching marketing and entrepreneurship at the university level. Now, Wilson leads Zairmail. […]
You’ve probably heard this before—or said it yourself: “We tried direct mail once. It didn’t work.” That sounds reasonable at first glance. But here’s the problem: Trying direct mail once is not a strategy.It’s a one-off test without a plan—and no serious B2B growth channel operates that way. Direct mail isn’t outdated. In fact, it’s […]
If you ask any revenue leader what keeps them awake at night, you’ll hear the same concern—sometimes spoken aloud, often whispered quietly: “Our warm leads are going cold… and our lapsed customers aren’t coming back.” Every funnel leaks.Every database decays.Every fast-growing company eventually runs into the same reality. Email open rates flatline.Retargeting costs climb.SMS starts […]
About the Author
Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.
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