We constantly hear about the opportunities and possibilities that come from digital marketing. We know that the internet provides us with amazing scope to reach millions of people every day. However, it isn’t without its challenges. Digital marketing is not the pot of gold at the end of the rainbow that many would have you think. It’s hard work, it’s crowded and it isn’t or shouldn’t be the only approach to your marketing efforts.
Here on the Zairmail blog, we want to offer tips and guidance an all things marketing, including both online and offline. But do traditional methods of marketing still carry value in a very digital world? Can offline marketing work for businesses that operate almost 100% online?
Cut Through the Noise
Direct mail marketing is still one of the best ways to reach new customers in specified locations. It’s ideal for both local businesses and larger brands hoping to generate action and responses. Direct mail campaigns often cut through the noise of email and social by offering a tangible message. Ask yourself this, where is there the most competition for customer attention? We can assure you it isn’t through the front door. The digital age has made sure of this and it’s now a fantastic time to utilise direct mail.
Use the Right Type of Mail for Your Message
Like any marketing effort, success with direct mail all comes down to the type of mail you send against the message you are trying to convey. Postcards are hard-hitting and straight to the point, offering a unique way to drive home a concept and get it in front of the right people. Snap packs can deliver a sense of urgency and importance, grabbing attention in a slightly different way. If you would like advice regarding the best solution for your direct mail campaign, please get in touch. We offer free consulting on the matter as well as a whole host of other benefits.
Overcome Advert Numbness
Advertisements and Promotions are everywhere we turn. You cannot visit social media, use a search engine or click on any website without seeing some form of advertisement. Whilst the same could be said for billboards, TV and magazines, there is a truth that as online consumers we have become numb to advertising. There are certain techniques for combatting this within digital campaigns, but that is for another article. What we’re trying to say, is that offline promotions can potentially build trust much quicker and garner quicker responses. At the very least, give this medium a try and compare the results against other campaigns both online and offline.
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