Direct Mail Journal

Direct Mail and Marketing Tips

How to Connect Through Mail with Generation Z

generation Z

By 2020 Generation Z will account for 40% of all consumers! As marketers or business owners, we should really be turning our attention to targeting this group now. Generation Z, or ‘Gen Z’ as they are often referred to is anyone born between 1995-2010. This generation has grown up entirely in an online world. They are constantly ‘on’ and used to instant access and instant gratification from online communities.

It’s surprising then that Gen Z appreciates ‘old-school’ approaches to marketing. Yes, they appreciate new technological developments and are largely early adopters of tech. However, print marketing resonates very well with this group. The digital world is constantly interrupted with adverts and promotions. Gen Z is inundated with sponsored posts on social media and search engines. Their email inboxes are overflowing with further promotional content. This is perhaps why they value offline marketing when it is relevant and clear. In research conducted by MNI, 61% of Gen Z think thought that their generation would benefit from unplugging more often.

Provide Value

In a world that has more data than ever, 44% of Gen Z expect adverts to be targeted and relevant to them personally. This is a huge contrast even to the millennial generation who grew up seeing blanket ads online. Due to the extreme amount of content, this audience sees every single day you must add value with any type of communication. If you’re a brick-and-mortar business trying to bring in more Gen Z customers, here’s a great tip for adding value: Try offering something that will improve the retail experience. For example, a special voucher for an in-store freebie or VIP treatment.

Keep it Omnichannel

When utilizing direct mail to reach this group of people, always think omnichannel! Offline flyers should still make it easy to check things online or get in touch online. Generation Z like choice because choice offers convenience and practicality to each individual.

The Right Price

Although value and identity are crucial elements of any branding when reaching Gen Z, they are still very price conscious. If the price isn’t right they can instantly find a better offer at their fingertips. The great recession ruled over their early years, so this might explain why 72% of those who MNI surveyed agreed that price was the number-one deciding factor when making a purchase.

Best Direct Mail for Generation Z

To reach Gen Z right now it’s important to note that most of them still live at home. In 2018, the oldest group of Gen Z’s are only 23. The largest group are still in their teenage years. Keeping this in mind, you need something that is going to cut through the clutter in the mailbox. Postcards are the most appropriate form of mail to do just this. A striking graphic design on one side of the postcard gives you an opportunity to show your brand identity and connect.

As consumers, even though this generation has more choice than ever before, they can also be very loyal customers. 63% of Gen Z participates in at least one loyalty program and 15% participate in more than 3.

Zairmail ( is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.



About the Author

Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (, the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (, the company responsible for many "industry firsts" in direct mail.


Click here to get a free Zairmail Sample Kit with all the information you need to get your direct mail campaigns off the ground!




Sign-up for the Zairmail Newsletter

Receive direct mail tips and insights that can help grow your business, sent right to your inbox.

Sign-up for our email newsletter, and you'll also get a free Zairmail Sample Kit.




Zairmail Direct Mail   1.888.898.0066   503.624.6099

Home     Send Direct Mail     Free Sample Kit     Login

Frequently Asked Questions     Contact Us



© 2003-2021 Cendix Solution. All rights reserved.    Terms and Conditions    Privacy Policy


Zairmail site is secured through GoDaddy SSL Zairmail site is an Authorized Partner with First Data Zairmail is an Authorized Affiliate Merchant with the U.S. Postal Service Zairmail is a Known Shipper with the U.S. Deparment of Transportation Zairmail is PayPal Verified Zairmail is a member of the Direct Marketing Association Zairmail is a member of the Printing Industries of America Association Zairmail is Microsoft Certified Partner Zairmail is a member of the Intel Channel Partner program