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Tips for Local Business Marketing
Local business marketing is slightly different and requires a different approach to other organizations selling to the masses. It often needs a more personal touch and process. We hope these tips will put on the right path to grow your own local business marketing success. Connect with Other Local Businesses There is always a cross-over […]
The Enduring Power of Direct Mail: Expert Insights from Zairmail’s Wilson Zehr
Episode Details 2332 – What Swimming Teaches About Direct Mail Success Podcast: The Thoughtful Entrepreneur Host: Josh Elledge Guest: Wilson Zehr, Founder & CEO of Zairmail Published: November 28, 2025 Duration: Approximately 18 minutes Listen to the episode here: The Thoughtful Entrepreneur Podcast Episode In this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes […]
20 Direct Mail CTAs to Encourage Customers to Take Action
A strong direct mail call to action (CTA) tells recipients exactly what to do next. Whether your goal is to generate phone calls, drive website traffic, book appointments, increase store visits, or encourage purchases, the right CTA can turn a printed mailer into a powerful marketing tool. The best direct mail CTAs are clear, specific, […]
How Direct Mail Can Improve B2B Sales Prospecting and Follow-Up
B2B sales teams have more ways to reach prospects than ever, but getting someone’s attention is still one of the biggest challenges. Emails can get buried, calls can go unanswered, and digital messages can easily become part of the daily noise. Direct mail gives sales teams another way to stand out. In a recent episode […]
How to Decide Which Customers to Reach First
Your customer and prospect list can give your business plenty of opportunities to grow. The key is knowing who to reach, when to reach them, and what message will create the most impact. Start With Your Existing Customers Your existing customers are an important part of continued growth. Staying connected helps strengthen relationships, support their […]
The Strategic Art of Mail Tracking and Sustainable Growth
Digital mail marketing is changing the way businesses connect with customers by combining the impact of physical mail with the power of digital technology. Mail tracking gives marketers valuable insight into their campaigns. By understanding when mail is processed and delivered, businesses can better time follow-ups, coordinate sales calls, and connect mail campaigns with email, […]
Why Business Growth Depends on Adaptability and Smarter Marketing
Markets are constantly evolving, and businesses that succeed over the long term are those that adapt to changing customer needs. Whether it’s embracing new technology, entering emerging industries, or refining marketing strategies, staying flexible is often the difference between growth and stagnation. You may be stuck asking yourself, How do I update my business for […]
An Uncomplicated Marketing Tool for Businesses
Episode Details Podcast: Uncomplicated MarketingEpisode: #14Published: June 26, 2024Guest: Wilson Zehr, PhDGuest’s businesses: Zairmail and CendixDuration: Approximately 1 hour, 6 minutes Apple Podcast: https://podcasts.apple.com/us/podcast/14-simplifying-direct-mail-campaigns-the-proactive/id1738085457?i=1000660246802 In this episode, we delve into the insightful journey of Wilson Zehr, a seasoned entrepreneur and academic, from his early career in the tech industry to founding his own company, Zairmail. […]
Crafting Differentiation and ROI-Driven Mail Strategies
Episode Details Podcast: Direct Edge: Growth Strategies for Breakthrough SuccessEpisode: Keith Goodman of Modern Postcard: Crafting Differentiation and ROI-Driven Mail StrategiesPublished: June 24, 2026Guest: Keith GoodmanGuest’s company: Modern PostcardGuest’s title: VP of Corporate Sales & MarketingHost: Wilson ZehrDuration: Approximately 53 minutes Apple Podcast: https://podcasts.apple.com/us/podcast/keith-goodman-of-modern-postcard-crafting/id1867782078?i=1000774051290 In this episode of Direct Edge, Wilson speaks with Keith Goodman, […]
