Direct Mail in the Digital Era

Join our host, Lee Murray in the latest episode of the CEO series as he sits down with Wilson Zehr, CEO of Zairmail.com. They explore the effectiveness of direct mail for business growth and highlight its role in targeted marketing strategies through personalized messaging and audience segmentation. Despite challenges such as rising postage rates, Wilson […]

March 18, 2026 / Direct Mail Postcard, Direct Mail Tips, Direct Mail Tools, Mailing Lists, Podcasts

Direct Mail Is Thriving: Why This “Old School” Channel Still Delivers Massive ROI

Many marketers assume direct mail is outdated—a relic from a bygone era of marketing. But here’s the reality: direct mail continues to deliver $12 for every $1 spent, reaches every household in America six days a week, and produces engagement rates that digital marketers can only dream about. In the latest episode of Marketing Misfits, […]

March 3, 2026 / Direct Mail Postcard, Direct Mail Tips, Direct Mail Tools, Mailing Lists, Podcasts

The Surprising Comeback of Direct Mail & How AI Makes It Better

In a world dominated by digital marketing, postal direct mail is making a strong comeback. Wilson Zehr, Founder of Zairmail, shows that combining digital automation, AI, and human creativity allows businesses to cut through the noise, build meaningful connections, and drive marketing results that purely digital channels often cannot match.

February 25, 2026 / Direct Mail Tips, Direct Mail Tools, Interesting Mailings, Mailing Lists, Podcasts

Physical Mail in a Digital First World

“As marketers, we can be most effective not by thinking just in terms of digital or analog, but in terms of the customer and what they need from us to move forward.” In a world where inboxes overflow and screens dominate attention, it’s tempting to assume that physical mail is a relic of the past. […]

February 16, 2026 / Direct Mail Postcard, Direct Mail Tips, Direct Mail Tools, Mailing Lists, Podcasts

Marketing Secrets No One Shares with Wilson Zehr

On this episode, host Eitan Koter welcomes Wilson Zehr, CEO of Zairmail. Wilson has over 25 years in tech, innovation, and business strategy. He has helped launch eight tech startups and raised more than $60 million in venture capital. He has also spent years teaching marketing and entrepreneurship at the university level. Now, Wilson leads Zairmail. […]

February 9, 2026 / Direct Mail Tips, Direct Mail Tools, Mailing Lists, Podcasts

Why “We Tried Mail Once” Is Not a Strategy

You’ve probably heard this before—or said it yourself: “We tried direct mail once. It didn’t work.” That sounds reasonable at first glance. But here’s the problem: Trying direct mail once is not a strategy.It’s a one-off test without a plan—and no serious B2B growth channel operates that way. Direct mail isn’t outdated. In fact, it’s […]

February 2, 2026 / Direct Mail Tips, Direct Mail Tools, Mailing Lists

What Happens After the Win-Back Letter Is Sent: Determines Your ROI

If you ask any revenue leader what keeps them awake at night, you’ll hear the same concern—sometimes spoken aloud, often whispered quietly: “Our warm leads are going cold… and our lapsed customers aren’t coming back.” Every funnel leaks.Every database decays.Every fast-growing company eventually runs into the same reality. Email open rates flatline.Retargeting costs climb.SMS starts […]

January 15, 2026 / Direct Mail Letter, Direct Mail Postcard, Direct Mail Tips, Direct Mail Tools, Interesting Mailings, Mailing Lists

How High-Growth Teams Use Direct Mail for Re-Activation: The Scalable Strategy Driving Modern Customer Win-Backs

If you ask any revenue leader what keeps them awake at night, you’ll hear the same whisper over and over: “Our warm leads are going cold… and our lapsed customers aren’t coming back.” Every funnel leaks. Every database decays. Every high-growth company eventually hits the same wall: But the teams that break through?The ones fueling […]

December 10, 2025 / Direct Mail Letter, Direct Mail Postcard, Direct Mail Tips, Direct Mail Tools, Interesting Mailings, Mailing Lists

Using Direct Mail to Support Long Sales Cycles

How smart brands stay unforgettable while everyone else fades into the inbox void. Let’s get something straight:Not every sale is a fast yes.Some of the most profitable deals in your pipeline are marathons disguised as conversations. These are the deals where: In other words—real buying cycles take time. And during all that time, there’s one […]

November 19, 2025 / Direct Mail Letter, Direct Mail Postcard, Direct Mail Tips, Direct Mail Tools, Interesting Mailings

The 2025 Marketing Battlefield: Why Smart Brands Are Going Offline Again

Let’s be honest — in 2025, digital channels are a battlefield. Your audience is dodging banner ads, skipping pre-roll videos, and deleting emails faster than you can say “unsubscribe.” Everyone’s fighting for a few fleeting seconds of attention, and the competition has never been fiercer. But while most marketers are still pouring money into crowded […]