Archive for category: Interesting Mailings

Direct Mail – Postcard Tips for the Holidays

The holidays are getting closer and closer, which means if you’re seasonal business who does a lot of trade over this period, now is the time to get your promotions in front of the right people.

Are you considering direct mail marketing in the form of Holiday Postcards? This is a great choice for a number of reasons:

Postcards GRAB attention
Households are checking the mail regularly for greetings cards
Lots of people like to get in the Holiday spirit and go that extra mile
Postcards are simple to send out promotional offers
Postcards are more memorable

So, that being said we want to make sure you get the most out of your Holiday postcards before they hit the mailbox.

Stay on the Consumer Side

Unless you know the prospect EXTREMELY well do not go down the religious marketing path. Stay on the consumer side by using phrases like ‘happy holidays or season’s greetings. Not everyone celebrates Christmas in its religious context, so avoid overly religious images too.

Don’t Simply Be Another Greetings Card

Choose a design that will stand out against other greetings cards. It works in your favor sometimes when your promotion lands at a time like this; although the families and households you post mail to will receive a lot of mail over the holidays, it’s the type of mail they want to receive. Most people enjoy receiving a card from a loved one and don’t want to miss them in the mail. This means your postcard will more than likely get the initial attention it deserves BUT, it does mean it can’t just look like every other greetings card, or it won’t get that spot on the fridge.

Send it Early

If you can avoid doing so, don’t leave holiday promotions until December. Get them in early because many prospects will start their Christmas shopping and preparation much earlier. Another point to note is that mail shows down around the Holidays because of the increased volume. If however you’re reading this article and it’s 2 weeks before the big day, it’s better late than never! Equally, there are lots of people who are not as organized and probably need a reminder on promotions and offers at the last minute. Ideally though, early is better.

Keep it Clear

The holiday’s come not long after Black Friday. Another potential big day for business. If your business is participating in Black Friday or Cyber Monday and this promotion is completely separate, this needs to be clear. It’s wise to send completely different postcards if codes and offers will be running at different times. Again, this is another one to mail out early and it often triggers the start of holiday shopping and plans.

As always, we are here to support you every step of the way with your direct mail. Give us a call and we can assist you with your holiday promotions. Including prospect lists, design, and consultation on promotions and offers.

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.

November 4, 2019 / Direct Mail Postcard, Direct Mail Tips, Direct Mail Tools, Interesting Mailings, Mailing Lists

The Direct Marketing Recipe for Success

The recipe for good direct marketing campaigns is simple. Direct mail pieces need a hook, memorable and convincing content, and a way to respond. The hook is usually some form of irresistible offer. The same recipe applies to any direct response marketing tool (i.e., email marketing, social media marketing, direct mail…). Each element will present itself slightly differently, but the winning formula is usually similar. For example, an email campaign relies on the subject line to act as the hook and grab attention. A piece of direct mail, like a postcard, can use a striking photo or color splash to stand out from the crowd.

Here we have some rules and tips that will help you achieve the perfect direct marketing recipe for success, without over or under-cooking!

Be Memorable

You can have a smart design, clever wording and it can fit 100% with your branding. Is this enough? NO. If it’s not memorable you might as well not send it out. Direct marketing has got to be memorable, it’s the most important rule. Not everyone takes action immediately after seeing a promotion. For direct mail, this is even truer. With a postcard campaign, your goal is to get that spot on the fridge! How you achieve this comes in a number of different ways. It could be such a striking photograph that it’s just begging a place up there. It could be that the offer is SO good not to miss the recipient doesn’t want to forget to take action.

Don’t be afraid to step outside the box, evoke emotion; humor or empathy. When a recipient has an emotional response to something (particularly something visual) it instantly becomes more memorable. The same is true for social media marketing. Content that gets re-shared and eventually goes viral is content that creates an emotional response of some nature.

Understanding Your Audience

In order to achieve all three elements of the direct marketing recipe, knowing your audience is key. Without truly understanding who your audience is, you can’t create an offer (hook) that actually resonates with that group of people. The design you use and the messaging/information provided in the promotion needs to be relevant to that target market or it will fall on deaf ears. For direct mail marketing success usually comes 70% from having the right list of contacts, 20% success from the offer itself and 10% on the design. So you can see how much weight the target audience carries in this case.

Even the way in which you choose to collect responses will be impacted by your audience. Busy young millennials will appreciate easy ways to respond online, but if you’re targeting senior citizens they will probably prefer a contact number to call.

So how can you better understand your audience? Start by looking at your current customer base and try to learn as much about them as you can. Speak with the people in your company who deal directly with them? Collect customer feedback and profiles whenever you can. It’s not just a case of knowing demographics; you also need to understand their interests and buying behaviors. Analyze your competitors and the customers they seem to attract. What type of people follows them on social media? Who is talking about them online? Don’t forget, you’re selling to real people. In actual fact, you’re selling solutions not products or services. If you can put a better focus on the problem you solve for that customer, you instantly build better connections.

For all your direct marketing needs please get in touch with us here at Zairmail. We have so much to offer above and beyond just your standard service. We are here to assist and guide you through the process, even if that means helping with some of the areas above. We provide free consulting sessions that could help give you direction, and enable you to get your message in front of the right people.

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.

October 22, 2019 / Direct Mail Postcard, Direct Mail Tips, Direct Mail Tools, Interesting Mailings, Mailing Lists

Reasons to Send Business Postcards This Summer!

Postcards pack a punch at any time of the year and Summer might not be an obvious choice to focus on these types of campaigns. However, the holiday season might seem more appealing, right? But have you considered these 5 reasons to make the most of postcards this Summer?

It’s Postcard Season

Even though you’re not sending a postcard from a sunny vacation, the fact is, friends and family might be. If a postcard turns up in Summer, it’s more likely to be read with anticipation. Even when the recipient realizes it’s not a vacation postcard, by this point you’ve already got their attention. If your messaging and offer is strong, you’re ahead of the game.

Reduce Marketing Costs

If you want to reduce costs on your marketing campaigns this Summer but still maximize output and return, postcards could be the answer. They are one of the most cost-effective forms of direct mail because they are inexpensive to print and easy to scale.

Less Competitive Season

Summer is actually one of the best times to send mail because it’s a much less competitive season. There is no major influx of mail during this time like there is during the holiday season.

More Receptive Time of Year

With an increased number of people off work, recipients are more likely to digest the information, with less going on in their day-to-day lives. When consumers are in a relaxed frame of mind they notice things more, take in more information and have the time to read into things a little further.

If the messaging is especially memorable, some people put them right on the fridge so they won’t forget them. How powerful is it to have your message hanging on the door, of one of the most used appliances in the house, for months at a time?

Easy to Test

You can roll out a new offer and test it on a smaller group of recipients to determine how successful it might be when rolled out to more people. It’s very simple to run multiple tests to compare the response rate of different messaging and designs.

They Don’t Waste Time

No one likes things that waste their time. This is one of the reasons many consumers dislike commercials because they interrupt TV shows and can often feel like a waste of time. Postcards are quick and easy to digest. If the offer is of no interest to the recipient, they are small and easy to dispose of. Hopefully, your offer is irresistible and once that postcard has been read, it’s up on the fridge waiting to be redeemed or followed up.

Easy to Redeem In-Store

If you’re sending promotions that customers can use for money off or for collection of premiums from your store, postcards make it simple to redeem. Small in size but stand-out in nature, they are easy to slip into a pocket or handbag and bring in to store.

Depending on your business, Summer might actually be one of your seasonal peaks. In this case, it’s a no-brainer to make the most of a direct mail campaign during this time. One thing to consider If you do send postcards over the Summer is to remember that many households are away on vacation during this time. Try to factor this into your offer, perhaps allowing for a longer validity than usual.

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.

June 28, 2019 / Direct Mail Postcard, Direct Mail Tips, Direct Mail Tools, Interesting Mailings

Direct Mail Premiums As Response Devices

Everyone loves a freebie, even the most simple and basic items that aren’t worth a great deal are well received when they’re free. From a consumer’s point of view, premiums build trust, create excitement and make the receiver feel valued as a potential customer. From a business point of view, they act as a great way to start a positive relationship and build brand awareness.

Lumpy Mail

When businesses send ‘lumpy mail’ with premiums like free samples or free merchandise, research shows that open rates are much higher. Even though direct mail is, of course, tangible, ‘lumpy mail’ makes it even more so. However, the cost and time involved in sending a campaign with premiums included are much higher. With this in mind, rather than focus on sending premiums as a tool to increase open rates, why not use them as a response device?

Opens vs Responses

Open rates are, of course, the first goal when it comes to any direct mail campaign. From here though, any open would be less valuable if it didn’t result in a response. Responses are your next goal, and of course more important than opens. 10,000 opens and 100 responses are far poorer than 5000 opens and 500 responses. You can see where we’re going with this…

Enough responses = a return on your investment. So focusing all of your attention on using premiums as a way to boost open rates could add a lot to the time and expense involved in sending a campaign without the desired result. Of course, you know this. But what if there was a better way, a way to almost guarantee that every receiver of a premium is a ‘warm lead’?

Here’s an Idea….

What if you made receivers call or visit your website to claim their premium? Short snappy messages such as ‘Call to Get Your X Today’ should push responses rather than opens. Open rates might well be lower because you’re losing that ‘lumpy mail’ advantage, but expenses should be less and responses higher. With this approach, you’re only incurring extra costs for those clients who are truly interested in your offer. Overall ROI could well be higher as a result of higher quality leads.

We couldn’t say without a doubt that this approach would work better than sending a premium in the initial campaign, but it makes sense to give this a try. The only real way to know what will work better for you is to test both methods in an A/B split test style approach, keeping everything else the same throughout the campaign. We recommend you start testing small quantities to find something that works for you and then turn up the dial once you have a winning formula.

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.

June 3, 2019 / Direct Mail Letter, Direct Mail Tips, Direct Mail Tools, Interesting Mailings

Add a Little Promotional Sprinkle this Easter

You don’t have to sell chocolate to add a sprinkle of Easter into your promotions this April. It’s beneficial to get involved with the holidays even if it’s just for fun. Generally, people are very receptive to holiday-themed promotions because most of us celebrate and embrace them. Easter is a happy time, a holiday of bright color and light-hearted fun. This can be reflected in your marketing communications and even across your website if you like to go the extra mile.

Here are some simple ways to get noticed this Easter:

Throw an Easter Sale

It’s very common to use Easter as a promotional sale. If you can afford to and it works for your margins, perhaps an enticing Easter discount could tempt more customers your way this holiday. Now, just because other brands and businesses are doing it doesn’t mean you should too. However, unfortunately, in this very consumer-led world, people have come to expect it. If a competitor is having a sale and you are not, this could be damaging unless you offer something even better.

Offer Easter Freebies

This is another example that leads off an incentive. If you have a physical store you could offer Easter freebies like free chocolate with every purchase or Easter balloons for your younger customers. If your B2B, why not give something else of value this Easter. It doesn’t have to be directly related to the holiday itself, the holiday is just an excuse, a tool in your toolbox this April.

Even something as simple as ‘Free Shipping this Easter’ is worth shouting about.

Easter sweepstakes [or contests] are also very popular and a nice way to put your business on the map.

Splash Your Socials with Easter

Holidays, trends and national themes are really good ways to get involved at a social level. Coming up with new social media content that really engages your intended audience can be hard work. Keeping it fresh is even harder. For B2C, social media is purely fun. No one heads on to Instagram to be sold too. You should always aim to have 80% of your social media content that is there just to entertain or inform. Easter provides an opportunity to do this. For example, you could share a Facebook poll and have people vote their favorite Easter egg.

Try a game, like the Easter egg hunt. How is this useful? It gets people talking and posting on content that has come from your brand. It builds top of the mind brand name awareness and it keeps your followers interested.

Say It with a Postcard

Say ‘Happy Easter’ to your customers with a special postcard. Use this chance to include a reminder about your service or product and why it’s still number 1! The receiver gets a nice Easter postcard which adds a personal touch and along with that, they’re reminded of your business offerings.

[What if you use variable data to put a specific number on each Easter egg postcard. Then, have the customer bring it in to see what prize is in their egg. They could check online as well, though you would have to build a portal for that – Zairmail can help.]

Zairmail provides everything you need to get your postcard campaign in the basket of your ideal customers. Bet they will love the Easter treat! Get in touch today.

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.

April 1, 2019 / Direct Mail Postcard, Direct Mail Tips, Direct Mail Tools, Interesting Mailings

What Makes Marketing Messages Stick?

With consumers constantly inundated with advertising and promotions, it’s a battle to deliver a powerful message that is well remembered. Is there an art to this or is it largely luck? Well.. you probably guessed it. Like everything in marketing, it’s about your creative thought-process behind that message. Whether it’s a TV jingle that you just can’t get out of your head or a slogan that you’d recognize a mile off, they’ve all been designed to evoke emotion.

Emotion Is the Key

We remember messages by an emotional recall. The exact emotion could be anything, as long as it activates that emotion long after the receiver has engaged with that content.

Here are two examples:

A radio advert for a new local cleaning service might have a theme tune that is so silly it becomes humorous. This creates an emotional response because as you listen, you might laugh at the lyrics or sing-along because it’s so outrageously silly.
A postcard sharing a new local charity helping animals in need might have such a strong visual that it creates empathy in the form of compassion, or even sadness, that in turn means we don’t forget that message for the rest of the day, week or month.

Some messages are designed to make the receiver take action there and then (like the charity postcard). Other messages, like a TV or radio advert with a memorable jingle, are also created to build brand awareness and association for future needs. When you hear a radio advert for home insurance it’s unlikely you will need to renew your insurance around that time. However, if you can recall the song and the name of the business, it becomes etched in your memory for that point at which you are looking for a new home insurance providers.

Humor, happiness, excitement, outrage, sadness, compassion. Generally, it doesn’t matter what type of emotional response a receiver has, as long as it’s not a neutral one.

No response = no impact.
But it is worth noting that if your message generates outrage or sadness that this is your intended response. This type of response would only work for select businesses, like non-profits or political campaigns.

You should initially try to select an approach which you feel connects best ‘for that specific audience’. It all starts with identifying the specific audience and trying to understand which appeal will really connect (disrupt) them.

When Length Matters

It’s simply not true to use a blanket statement like ‘short and snappy messages are always better’. This completely depends on the message itself (the complexity of the issue) and the media being used. When running a direct mail postcard campaign, a short hard-hitting message is very effective. With a postcard you want to say as much as you can with very few words so short, snappy and packing punch is the way to go.
If you sell something a little more complex, although you still don’t want to overwhelm receivers with too much information, you also don’t want to neglect key selling points.

Finally, ask yourself, is your message even worth remembering? What’s so great about it? What makes it different? The message itself is still very important. Are you simply selling local cleaning services or are you RE-DEFINING domestic cleaning in family households?

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.

March 29, 2019 / Direct Mail Postcard, Direct Mail Tips, Interesting Mailings

Why is Direct Mail Marketing So Powerful?

We’re in a digital age. So much so that the digital world rules our day; from the minute we are called to life by our smartphone alarms, to the minute we close our eyes and a background app is monitoring our sleep! When you really stop and think about just how integrated technology is in our daily lives… it’s terrifying! Yet it’s also completely normal and accepted.

As business owners and marketers, the digital space gives us so much opportunity that we just didn’t have 10 years ago. It gives us access to people in a completely new way and with that comes immense amounts of valuable data.

The problem is, that businesses are so focused on the next big digital move that they often neglect more traditional methods of marketing that are still, if not more, valuable today. Direct mail marketing cuts through the digital noise and stands out in a world of screens. Yes, offline mail could well direct the customer to a website or online platform, but it does so in a more authentic way.

Physical Mail Builds Trust

Once upon a time, online shopping was a risky business. People didn’t know what or who was authentic online and which businesses they could trust. Today we know that online shopping and online communications are safe and we know what to look for as consumers. The thing is, there is so much spam online and that many advertisements, emails, and websites that it’s difficult to build trust when you’re trying to reach brand new customers. Recently there have also been huge issues with social media exploiting user data, again eroding online trust. As a result, trust is actually on the decline, unless you’re a huge brand with a huge reputation. Even creating a positive brand awareness can be a challenge. This is where direct mail could really help you out.

“76% of the consumers trust direct mail when it comes to purchasing decisions,” but why is this?

Well, the answer is quite simple, people trust direct mail because they are receiving something tangible and real. It’s usually highly targeted for local businesses and it’s often much more personal. If we need to reach a dentist in New Jersey who purchased a Ford in the last six months, we can find that list. This is not so much the case with online. Even with all that data, we still can’t target users at that level of detail.

Another thing to consider is the potential for mail to hang around a while, as a reminder. Customers might keep a flyer on their counter side, on a table top or in a pile of papers to look at later. Online, when a browser, website or email is closed, so is that advertisement… until it maybe appears again, if and when it does.

It’s Lighter on the Brain

We know what you’re thinking… how can something be lighter on the brain and how can we know that? Well, a fantastic Canadian neuromarketing firm carried out a study which showed that it takes 21% less cognitive effort to process direct mail compared to digital media! They concluded that direct mail was easier to digest and easier to remember.

Online tools such as email are very good at building rapport once you have a relationship. However, because of the spam effect, they are not very effective when prospecting for new customers. In addition, search engine marketing works well when customers are looking for a product or service. However, when we want to reach out to them with a new offer, especially something they might not have otherwise considered (or didn’t even know they needed), direct mail is better at getting the job done.

Of course, we’re not saying that online advertising isn’t valuable. It 100% is a crucial part of any marketing strategy in 2019. We’re just asking you to consider older forms of marketing that still carry a lot of trust for the majority of consumers.

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.

February 28, 2019 / Direct Mail Tips, Direct Mail Tools, Interesting Mailings, Mailing Lists

Top Marketing Trends to Strike in 2019

What does 2019 have in store for us and how can we align our marketing strategies in preparation? When we hit the new year it’s almost like a reset button has been pressed and we’re ready to embrace change, dive into new projects or re-focus on areas of the business we’ve previously neglected. We hope this list gets those ideas flowing and helps combine your marketing efforts into something successful.

Direct Mail Will Build Trust

Building and maintaining trust with a customer is crucial. Without trust and belief in your business, a sale will not happen. Direct mail is a valued method of communication because typically, customers view it as more authentic than other forms of communication.

In fact, many businesses that turned their back on ‘old school’ methods of marketing are finding it’s crucial to return to more traditional methods in a very digital world.

To increase credibility when sending mail, consider adding information about your team; a friendly face of the CEO or team photo where possible. This is particularly important if you are introducing your services/products to a customer for the first time. Genuine testimonials can also help to add credibility.

Video Marketing

Video just cannot be ignored. It is one of the most powerful forms of online marketing. It boosts interaction, maintains engagement for longer and in most cases, increases conversions. By 2020 it’s predicted that video will be 85% of all consumer traffic within the US. So, how can you utilize video effectively?

Explainer Videos: Use these on-site to explain your service or product in a short video clip. An explainer video works well for more complex offerings.

Customer Testimonial Videos: If you’ve got the time and the resources, creating a case study video, or just compiling lots of testimonials into a video is one way to add credibility.

Micro-Video: Short clips that are usually around 15 seconds long. Instagram story videos are the perfect example of this. You can use these micro-videos to grab attention very quickly and pull social media users into your offer. You can also use micro-videos effectively within paid social media advertising to do the same thing.

If you have some powerful video content to share with customers, you can use other forms of marketing just as direct mail to drive traffic to that video. Utilise an omnichannel direct response strategy, making the most of different traffic driving methods such as email, direct mail and social media.

The Rise of Smart Speakers

We’re talking smart speakers like Amazon’s Alexa home speaker or Apple Homepod. These voice-assisted devices are set to completely change the future of marketing as consumers say they will never go back! We predict large companies like Amazon will start selling ad space connected to their smart speaker devices. We should also start to see a shift whereby more audio content is published online, in a bid to be accessed by smart home devices.

Integrated Marketing

We’ve mentioned that direct mail is a great source of trust, but we’ve also explained just how valuable video marketing is and other forms of online marketing. So what’s the best approach overall? The truth is you need to take an integrated marketing approach in 2019 and utilize both online and offline methods to get the most out of your campaigns.

The other thing to point out is that direct mail gets attention. Prospective customers may get 100’s of email messages a day so SPAM is a persistent problem. People hit delete without even reading the message. You have a lot less competition for attention in a mailbox. It requires a physical action to get the mail and it’s much easier to break through the clutter.

You have a lot less competition for the customer’s attention in the mailbox. It requires a physical action to get the mail. It is much easier to break through the clutter.

Align your campaigns so that they support each other. Include social media icons or hashtag references on offline material where relevant. Collect online data from customers who entered your funnel at an offline point. The more you can integrate all areas of your marketing, the more you will get out of it. Finally, don’t forget to maintain the same branding throughout to ensure smoother integration.

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.

December 21, 2018 / Direct Mail Letter, Direct Mail Tips, Direct Mail Tools, Interesting Mailings

4 Ways to Communicate Better Over the Holidays

How should you handle professional gifts and communications during the holidays? Many businesses are worried about pitching too hard around the holidays when most people are distracted by festivities, Christmas events or vacation time away. It’s true that December tends to be a jam-packed month for most of your customers. So what’s the right way to approach this and build rapport?

Gifts & Cards

Everyone loves to receive a gift or a card at Christmas. Even if you’re B2B it can be a nice touch to send a gift to large clients, or customers you’ve worked very closely with throughout the year. If the company is large, it’s acceptable to send gifts or cards just to the department you’ve been working with. If you work with many different businesses, a gift isn’t always feasible and a holiday postcard might be a more cost-effective solution. You can still add a personal touch and distribute them quickly and efficiently.

Think Outside the Box

Interaction is often the solution for becoming memorable, building lasting brand awareness and improving customer service. How can you improve interaction through holiday communications? One way is through the power of game! Who doesn’t love a game with family and friends over Christmas? Could you send a card or postcard that doubles up as a mini board game, or provides inspiration for a Christmas family game around the table? Even something as simple as ‘spot the difference’ or a crossword on the back of a postcard could stop that communication from hitting the trash. You could even incorporate your services/products and branding into the game!

Don’t Neglect Key Information

There are some things that really need to be communicated well, like open hours and closure dates over the festive period. Customers need easy access to your holiday hours and they need to know them early! Don’t panic if you’ve not already shared this information, instead try to let customers know directly. Add your holiday hours on to the bottom of email communications. If you’re sending a holiday postcard this year (there is still time), edit in your opening hours and availability.

Avoid Price Hikes

Got some big promotions planned for January? Get your mailing communications underway right now and avoid postage rate increases in the new year. It’s an ideal time to get your January/February promotions in front for your customers, particularly if you’re offering a new year event or new year sale. Despite the fact that your customers are distracted during the Christmas period, everyone is looking for a great deal to save money and many people turn to the January sales to do just that.

When it comes to marketing over the holidays, Zairmail has some fast and inexpensive offers like holiday postcards. It’s not too late to send out and we can handle all of the mailings for you. Holiday postcards could save you a considerable amount of money when compared with traditional holiday cards. Choose a template design now, or upload your own. We can have them on the way in no time.

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.

December 15, 2018 / Direct Mail Postcard, Direct Mail Tips, Direct Mail Tools, Interesting Mailings

Give Your Customers a Holiday Hug (Save Over 300%*)

The holiday season is one of the best times to connect and build rapport with your customers. Many are in festive spirits, ready to purchase, interested in offers and exciting deals. Christmas really is the perfect opportunity to let your customers know that you care and appreciate their business. Let them know they are a part of your brand family. Everyone loves to receive mail during the Holidays and this gives you chance to build relationships with your customers and be part of the good feelings that come with this season.

What is the Best Type of Mail to Send During the Holidays?

Greetings Cards

Mailing out greetings cards to your customers/clients can become very costly indeed. We all know how expensive just a single card can be and then you have postage on top of that. Many businesses will have their company cards custom printed with their own logo and personal messaging inside. Personalization is a great idea to build real connections, but this method can really hike up the price! Don’t forget the added time and effort of addressing and posting out each individual card! If you have the resources and the budget then this can work well, but if you’re looking to save money consider other options.

eCards

eCards are certainly better received than a simple email or newsletter. If you’re on a very tight budget and really can’t stretch to sending out a physical greetings message, then an eCard is the next best solution. The same principles apply here; personalize the message, keep your branding and choose an exciting and memorable design that customers will be glad they opened. eCards are widely accessible, there are multiple different websites offering hundreds of customizable designs or there is the option to create your own design.

Postcards

Why not send your customer a Holiday postcard? You could even mail them a postcard in an envelope for that Holiday card feel. Choosing to send a custom postcard with Zairmail has a number of benefits during the busy Christmas period:

Fully custom design, either submitted by your team of designers or utilizing our in-house designers. Alternatively, you can use one of the ready-to-go templates and customize this.
You can personalize the postcard with your own messaging, logo and signatures if you wish.
Each greeting postcard is printed on heavyweight card stock and UV coated for a high-end professional look.
Each postcard can be enveloped, addressed with a handwriting font, stamped with a holiday indicia and mailed to your list. This saves you a great deal of time and hassle! After all, it’s the Holidays and potentially (depending on the nature of your business), one of the busiest times for your organization.
Super cheap and fast. Zairmail pricing starts at less than $0.50 per card!
Same day mailing is available if you’re cutting it fine.
The option to insert gift cards or coupons by special arrangement. Please call us on 1.888.898.0066 or 503.624.6099 for further details.

Holiday cards are not just for Christmas! This concept works anytime throughout the year. St. Patricks Day, Easter or Valentines Day for example. Stay connected with your customers all year long.

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.