Direct Mail and Marketing Tips

 

Direct Mail – Postcard Tips for the Holidays

The holidays are getting closer and closer, which means if you’re seasonal business who does a lot of trade over this period, now is the time to get your promotions in front of the right people. 

Are you considering direct mail marketing in the form of Holiday Postcards? This is a great choice for a number of reasons:

  • Postcards GRAB attention
  • Households are checking the mail regularly for greetings cards
  • Lots of people like to get in the Holiday spirit and go that extra mile
  • Postcards are simple to send out promotional offers
  • Postcards are more memorable

So, that being said we want to make sure you get the most out of your Holiday postcards before they hit the mailbox. 

Stay on the Consumer Side

Unless you know the prospect EXTREMELY well do not go down the religious marketing path. Stay on the consumer side by using phrases like ‘happy holidays or season’s greetings. Not everyone celebrates Christmas in its religious context, so avoid overly religious images too. 

Don’t Simply Be Another Greetings Card

Choose a design that will stand out against other greetings cards. It works in your favor sometimes when your promotion lands at a time like this; although the families and households you post mail to will receive a lot of mail over the holidays, it’s the type of mail they want to receive. Most people enjoy receiving a card from a loved one and don’t want to miss them in the mail. This means your postcard will more than likely get the initial attention it deserves BUT, it does mean it can’t just look like every other greetings card, or it won’t get that spot on the fridge. 

Send it Early

If you can avoid doing so, don’t leave holiday promotions until December. Get them in early because many prospects will start their Christmas shopping and preparation much earlier. Another point to note is that mail shows down around the Holidays because of the increased volume. If however you’re reading this article and it’s 2 weeks before the big day, it’s better late than never! Equally, there are lots of people who are not as organized and probably need a reminder on promotions and offers at the last minute. Ideally though, early is better. 

Keep it Clear

The holiday’s come not long after Black Friday. Another potential big day for business. If your business is participating in Black Friday or Cyber Monday and this promotion is completely separate, this needs to be clear. It’s wise to send completely different postcards if codes and offers will be running at different times. Again, this is another one to mail out early and it often triggers the start of holiday shopping and plans. 

As always, we are here to support you every step of the way with your direct mail. Give us a call and we can assist you with your holiday promotions. Including prospect lists, design, and consultation on promotions and offers.

 

 

About the Author

Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.

 

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