Direct Mail and Marketing Tips

 

Add a Little Promotional Sprinkle this Easter

happy-easter

You don’t have to sell chocolate to add a sprinkle of Easter into your promotions this April. It’s beneficial to get involved with the holidays even if it’s just for fun. Generally, people are very receptive to holiday-themed promotions because most of us celebrate and embrace them. Easter is a happy time, a holiday of bright color and light-hearted fun. This can be reflected in your marketing communications and even across your website if you like to go the extra mile.

Here are some simple ways to get noticed this Easter:

Throw an Easter Sale

It’s very common to use Easter as a promotional sale. If you can afford to and it works for your margins, perhaps an enticing Easter discount could tempt more customers your way this holiday. Now, just because other brands and businesses are doing it doesn’t mean you should too. However, unfortunately, in this very consumer-led world, people have come to expect it. If a competitor is having a sale and you are not, this could be damaging unless you offer something even better.

Offer Easter Freebies

This is another example that leads off an incentive. If you have a physical store you could offer Easter freebies like free chocolate with every purchase or Easter balloons for your younger customers. If your B2B, why not give something else of value this Easter. It doesn’t have to be directly related to the holiday itself, the holiday is just an excuse, a tool in your toolbox this April.

Even something as simple as ‘Free Shipping this Easter’ is worth shouting about.

Easter sweepstakes [or contests] are also very popular and a nice way to put your business on the map.

Splash Your Socials with Easter

Holidays, trends and national themes are really good ways to get involved at a social level. Coming up with new social media content that really engages your intended audience can be hard work. Keeping it fresh is even harder. For B2C, social media is purely fun. No one heads on to Instagram to be sold too. You should always aim to have 80% of your social media content that is there just to entertain or inform. Easter provides an opportunity to do this. For example, you could share a Facebook poll and have people vote their favorite Easter egg.

Try a game, like the Easter egg hunt.  How is this useful? It gets people talking and posting on content that has come from your brand. It builds top of the mind brand name awareness and it keeps your followers interested.

Say It with a Postcard

Say ‘Happy Easter’ to your customers with a special postcard. Use this chance to include a reminder about your service or product and why it’s still number 1! The receiver gets a nice Easter postcard which adds a personal touch and along with that, they’re reminded of your business offerings.

[What if you use variable data to put a specific number on each Easter egg postcard.  Then, have the customer bring it in to see what prize is in their egg.  They could check online as well, though you would have to build a portal for that – Zairmail can help.]

Zairmail provides everything you need to get your postcard campaign in the basket of your ideal customers. Bet they will love theEasterr treat! Get in touch today.

 

 

About the Author

Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.

 

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