Many businesses are reading about new digital trends and how to embrace the digital world for the first time. Many other organizations are so accustomed to the digital space that this isn’t even needed anymore. They are no longer ‘new’ to digital marketing but well established in their approach to this. So, it’s ironic really, that here we are talking about being new to something that was happening long before the digital world even existed. The thing is, direct marketing is actually a less-crowded place for marketers to be. It’s a medium that actually converts better for marketers, compared to digital methods, when done correctly.

On that note, you might be surprised to learn these five things about direct mail marketing.

Mail is More Memorable

57% of people say they are most likely to remember a message by mail. With digital ads and promotional messages, as regular smartphone users we see so much information through our screens it’s extremely difficult to remember messages from businesses. A memorable digital message has to work 10 times harder than a direct mail message. It’s tangible, it feels more real and as a result, it’s better remembered.

Mail is Authority

Many people still prefer to receive bills and statements through the post because it gives them something physical to deal with. This connection between physical mail and authority carries over into promotional mail too. However, in the case of a branded offer, it’s a different type of authority that comes across; one of trust.

Mail Hangs Around Longer

On average, advertising mail is kept for 17 days before being disposed of. When you think about this, it’s huge for a marketer! Yes, in some cases that mail might get pushed aside and not looked at, but for others, it’s something that might sit openly on the counter side, kitchen table, pin board or even on the fridge. Compare this to a digital ad and it’s something that’s seen for a few seconds. 51% of email actually gets deleted after just two seconds. Even if a digital ad is repeatedly shown to a user, it’s not always there in the same way.

Mail Drives Digital Action

It’s a common misconception that if you require a digital action (email lead, website sale, etc,.) that direct mail will not deliver the same results as a digital funnel. 92% of people will be driven online after receiving a form of direct mail.

If you’re still skeptical about the power of direct mail and you’d like to ask some specific questions, please feel free to contact one of our team. We can guide you through every step and even look after all elements of the process; providing you with a contact list and assisting with design work for promotional postcards and more.

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.

You don’t have to sell chocolate to add a sprinkle of Easter into your promotions this April. It’s beneficial to get involved with the holidays even if it’s just for fun. Generally, people are very receptive to holiday-themed promotions because most of us celebrate and embrace them. Easter is a happy time, a holiday of bright color and light-hearted fun. This can be reflected in your marketing communications and even across your website if you like to go the extra mile.

Here are some simple ways to get noticed this Easter:

Throw an Easter Sale

It’s very common to use Easter as a promotional sale. If you can afford to and it works for your margins, perhaps an enticing Easter discount could tempt more customers your way this holiday. Now, just because other brands and businesses are doing it doesn’t mean you should too. However, unfortunately, in this very consumer-led world, people have come to expect it. If a competitor is having a sale and you are not, this could be damaging unless you offer something even better.

Offer Easter Freebies

This is another example that leads off an incentive. If you have a physical store you could offer Easter freebies like free chocolate with every purchase or Easter balloons for your younger customers. If your B2B, why not give something else of value this Easter. It doesn’t have to be directly related to the holiday itself, the holiday is just an excuse, a tool in your toolbox this April.

Even something as simple as ‘Free Shipping this Easter’ is worth shouting about.

Easter sweepstakes [or contests] are also very popular and a nice way to put your business on the map.

Splash Your Socials with Easter

Holidays, trends and national themes are really good ways to get involved at a social level. Coming up with new social media content that really engages your intended audience can be hard work. Keeping it fresh is even harder. For B2C, social media is purely fun. No one heads on to Instagram to be sold too. You should always aim to have 80% of your social media content that is there just to entertain or inform. Easter provides an opportunity to do this. For example, you could share a Facebook poll and have people vote their favorite Easter egg.

Try a game, like the Easter egg hunt.  How is this useful? It gets people talking and posting on content that has come from your brand. It builds top of the mind brand name awareness and it keeps your followers interested.

Say It with a Postcard

Say ‘Happy Easter’ to your customers with a special postcard. Use this chance to include a reminder about your service or product and why it’s still number 1! The receiver gets a nice Easter postcard which adds a personal touch and along with that, they’re reminded of your business offerings.

[What if you use variable data to put a specific number on each Easter egg postcard.  Then, have the customer bring it in to see what prize is in their egg.  They could check online as well, though you would have to build a portal for that – Zairmail can help.]

Zairmail provides everything you need to get your postcard campaign in the basket of your ideal customers. Bet they will love the Easter treat! Get in touch today.

Zairmail (www.zairmail.com) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.