eCommerce customers, who have purchased a product or service, provide a wealth of value in addition to sales revenue. They have often responded to a specific promotion or product search. This can tell us which promotions are working and which keywords are the most valuable. They have also validated the value proposition for the product […]
We live in an increasingly digital world. It seems only fair to ask, in a world bursting at the seams with digital content, do consumers still prefer to receive physical mail? Research confirms that 81% of consumers prefer to receive mail at their home address. Consumers are bombarded with digital messaging 24 x 7 – […]
Happy Valentine’s Day, The Super Bowl is over, the nachos and snacks are all gone, and the cheers (and groans) fade into the distance. Debate around the best commercials, as always, rages on. Some will shine bright as a symbolic reminder of a brand well-served; yet others will warn those who follow where not to […]
Welcome to the Year of the Tiger. The Cincinnati Bengals will meet the Los Angeles Rams in Super Bowl LVI (56). The two teams will square off on February 13 at SoFi Stadium in Los Angeles, CA. Punxsutawney Phil emerged from his tree stump on Wednesday (Groundhog Day) to see his shadow and predict six […]
The holidays are here everyone. This is a busy time for most – a time to give, a time to celebrate, a time to reflect. This has been a break-through year at Zairmail. We added to the team to better serve you. We released a new responsive interface, a desktop application, and lots of powerful […]
Charles McKinley stood penniless, hopeless, and in limbo in New York City. He had come to the northeast from Texas to experience the big city. His job in retail wouldn’t pay the bills, he was living beyond his means, and his girlfriend maxed out his credit cards. Charles was done with NYC and just wanted […]
Elspeth Douglas McClelland (1879–1920) was an architect and a member of the Women’s Social and Political Union (WSPU) also known as the Women’s Suffrage Movement. In the late 1800’s women did not have the right to vote in countries like the United Kingdom and the United States. The goal of the Suffrage Movement was to win the right to vote for woman using peaceful, and at times, even violent means.
It’s not often we stop to think about what a celebration like Thanksgiving actually teaches us. Rather, it’s something that businesses will jump on for their promotional messaging. The problem with this is… it often comes off as a bit flat. Holidays and celebratory days come around every year, and every year organizations will come […]
As we enter the holiday season is important to say thanks for all the gifts that we have received. One of the gifts that we are most grateful for is our relationship with our clients and our community. Those who have used our service know that Zairmail is the fastest, easiest, and most reliable way […]
Zairmail Salutes the Brave Men and Woman Who Have Served Our Country Veterans Day started out as Armistice Day on November 1, 1919. The holiday celebrated the first anniversary of the end of World War I – the 11th hour, of the 11th day, of the 11th month, of 1918. Armistice Day became an official […]
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About the Author
Wilson Zehr, PhD is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.
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