Postcards are a popular format for direct mail campaigns. They serve as a small billboard in the mail which can provide an immediate impression for the advertiser. If the message (or image) is memorable, they might even win a spot on the fridge, and provide lasting value for advertisers. However, if a message is long, […]
When you are trying to sell your cause (business or political) there are lots of tools that you can use these days. You should definitely have a website, a Facebook page, and some additional keyword rich content posted on both, that are is optimized for search results. You can/should post relevant videos, boost your Facebook […]
Happy Memorial Day! The world is a dangerous place. You only have to glance at the news to see that play out in Europe. Our hearts go out to all the brave men/women in the Ukraine who are fighting to keep their families safe, to retain their freedom, and stand strong against violence and tyranny. […]
We are often asked by clients, “how do I get the most bang for my buck, with direct mail”? Of course, there is not one “right” answer, it will depend on your audience, the nature of your offer, and the goal of the campaign (e.g., awareness, lead generation, direct response…). There are three factors that […]
Happy Mother’s Day On Mother’s Day our hearts go out to all the Moms of the world. You know who you are. You gave us life. You cared for us. You were always there. The world owes you ALL a debt of gratitude for all you do. Enjoy your day (and every day)! Love, Zairmail […]
Spring Greetings! Easter Sunday serves as a reminder, Phil the groundhog aside, that spring is back with us. We have made it through another winter, and there may still be (Apr) showers, but the flowers are soon to follow. We can also see that there are parts of the world that are besieged with violence and […]
eCommerce customers, who have purchased a product or service, provide a wealth of value in addition to sales revenue. They have often responded to a specific promotion or product search. This can tell us which promotions are working and which keywords are the most valuable. They have also validated the value proposition for the product […]
We live in an increasingly digital world. It seems only fair to ask, in a world bursting at the seams with digital content, do consumers still prefer to receive physical mail? Research confirms that 81% of consumers prefer to receive mail at their home address. Consumers are bombarded with digital messaging 24 x 7 – […]
Happy Valentine’s Day, The Super Bowl is over, the nachos and snacks are all gone, and the cheers (and groans) fade into the distance. Debate around the best commercials, as always, rages on. Some will shine bright as a symbolic reminder of a brand well-served; yet others will warn those who follow where not to […]
Welcome to the Year of the Tiger. The Cincinnati Bengals will meet the Los Angeles Rams in Super Bowl LVI (56). The two teams will square off on February 13 at SoFi Stadium in Los Angeles, CA. Punxsutawney Phil emerged from his tree stump on Wednesday (Groundhog Day) to see his shadow and predict six […]
About the Author
Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.
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