If you’ve ever thought postcards are a thing of the past and direct mail is no longer relevant, sorry to burst your bubble — you thought wrong. According to recent statistics by marketing charts, direct mail has a 29% return on investment, which is one percent shy of the ROI on social media marketing campaigns. […]
The global business landscape is expanding by the second and businesses are in stiff competition to reach prospective customers. To successfully attract leads and get them to patronize you calls for clever means of communication and marketing. Over the years, marketing has undergone a tremendous revolution, and digital marketing trend is causing so much buzz. […]
The pandemic has thrown a big wrench in the working of virtually all businesses. While many businesses are operating at a limited capacity, working remotely, or planning their exit, you don’t have to go in the same direction. Despite the setbacks imposed by the Covid-19 pandemic, there is an opportunity to grow your business while […]
It’s almost impossible to discuss how businesses can connect with their customers without mentioning customer engagement. To keep your business up and running and profitable, you need to build a community of loyal customers — those that will stick with your brand through thick and thin. Defining customer engagement You can think of customer engagement […]
Reassure and Reconnect It is still very much a time of great uncertainty for many. It can be hard for people, customers, and business owners to look past the short-term challenges that they might be facing right now (especially off the back of a difficult 2020). That’s why one of the best things you can […]
The holidays can be a tricky time for businesses to navigate. It’s easy to come off as too aggressive and promotional – no one really wants that around the holidays. Especially not previous customers you already have a relationship with. The same is true if you’re in an industry that doesn’t really work for the […]
When you send a piece of mail to a customer or potential customer with a free item, you are harnessing the power of premiums. The holidays are a time of spreading joy, love laughter and, of course, a time of giving! What better time is there to use premiums to build on that relationship and […]
The Internet continues to increase competition by erasing regional borders and reducing cycle time for compelling new offerings. Companies must work harder than ever, to break through the clutter, and make their message heard. The good news is that there are some tools that remain as effective as ever. Direct mail is still the most […]
Direct mail is one of the most effective forms of promotion available. Direct mail returns, on average, $12 for every $1 spent by advertisers. When done right, the response rates and returns, are far greater than other digital channels and targeting is much more accurate. There are still some simple tips that can help us […]
When it comes to email marketing, we think of the subject line in a similar way to how we think about the envelope of a physical direct mail campaign. The subject line of an email holds the key. Boring or irrelevant and customers simply don’t open it. With envelopes, it’s much the same yet it’s […]
About the Author
Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.
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