When a business uses direct mail as a marketing method, its purpose is either to generate a response or build brand equity by staying connected. It’s worth us saying that while this article focuses on generating responses, it’s not always the only goal, you are investing in building a relationship. If the goal is a […]
Our primary goal should be to build relationships rather than just driving the volume of transactions. Relationships, in turn, can lead to transactions and tend to be much more enduring. Our relationship, over time, can actually become part of the product offering. Relationships are based on trust, and trust can grow stronger, based on experience […]
Hello Zairmailers, Good relationships (whether that’s personal or professional), all start in the same way. To begin with, you’re introduced to someone you’ve never met before. First impressions always count and from that first meeting, you’re often left with a gut feeling about how things could progress. The only way to build a relationship off […]
Right now, for many businesses, it’s a time of survival, digging deep to keep things afloat or thinking of unique ways to diversify and ride the waves. You might have by now resolved those short-term struggles to some level. You have hopefully somewhat stabilized the situation, but perhaps you’re struggling to find a way to […]
The best practices associated with political campaigns have changed dramatically over the last decade. The emerging role of digital media is profound. Campaigns must embrace tools such as websites, email, social media, mobile, and more daily. The landscape has become much more technical and complex from a marketing standpoint. Still, one thing that has not […]
Bad business habits lead to bad outcomes. These four bad habits could seriously be impacting your growth, so we’ve taken the time to highlight each one. Failing to Strategize We often write about forecasting and business planning on our blog. In the past, we have shared a 3 part series on strategic planning and we […]
There are some modern marketers who have never considered postal direct mail. This is often because digital marketing is seen as less expensive and more immediate. Direct mail, email, search engine marketing, print ads, and even water closet media, are all forms of advertising. They are tools that we can use to interrupt, inform, persuade, […]
We discovered some reassuring news…the January blues are a real thing! If you’re in a January slump, you’re quite possibly not imagining it! The blues don’t just hit us as employees heading back to work, they can also strike business owners too! SO if you’re reading this feeling a bit lost, unsure of where to […]
Now as 2020 is officially underway it’s the optimal time to look back over the past year and assess what did and didn’t work. This is a crucial part of business growth; giving you the ability to successfully move forward. However, you should take this a step further and investigate why something worked so well, […]
The holidays are getting closer and closer, which means if you’re seasonal business who does a lot of trade over this period, now is the time to get your promotions in front of the right people. Are you considering direct mail marketing in the form of Holiday Postcards? This is a great choice for a […]
About the Author
Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.
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