Differentiating Your Business and establishing a strong brand is crucial for success. If you can’t differentiate your business from other similar businesses and brands, ultimately you will lose ground on the competition. For local businesses, competition can be very fierce within a small sandbox, so highlighting your unique qualities is the only way to thrive. […]
Local business marketing is more specialized and requires a different approach than selling to the masses. Of course, we would always recommend a targeted approach to marketing on any scale (large or small). Local marketing also requires a more personal touch and process. We hope these tips will put you on the right path to […]
Does direct mail have a bad rep? When consumers think of email newsletters they probably think of discounts, sales, and special offers. When they think of mail, it’s just bills and bad news right? Wrong! This way of thinking will only hold you back from the host of benefits that direct mail could bring your […]
It’s no secret that social media has taken the world by storm. There are 3.5 billion active social media users worldwide and the average amount of time spent on social platforms is over 2 hours every single day. This is a huge group of people who are heavily invested in their screen time and interaction […]
Postcards pack a punch at any time of the year and Summer might not be an obvious choice to focus on these types of campaigns. However, the holiday season might seem more appealing, right? But have you considered these 5 reasons to make the most of postcards this Summer? It’s Postcard Season Even though you’re […]
Everyone loves a freebie, even the most simple and basic items that aren’t worth a great deal are well received when they’re free. From a consumer’s point of view, premiums build trust, create excitement and make the receiver feel valued as a potential customer. From a business point of view, they act as a great […]
How do you successfully fit direct mail marketing into your overall marketing strategy and combine this with digital marketing efforts? It almost seems like a backward concept doesn’t it? Once upon a time, businesses contemplated how to make digital work and how they could expand their strategy to dovetail with offline efforts. Now the direct […]
Put simply, marketing is the process of effectively communicating your product or service to a customer. This could be through branding, advertising or product position. Marketing is not just the advertising and promotions that take place. How your business is perceived all comes down to marketing and positioning your service or product as you want […]
How can you send mail that builds trust, delivers your intended message and grabs attention? Is there a formula for success when it comes to winning with direct mail marketing? We think so! Of course, there are other factors involved in a successful campaign, like mailing to the right target audience and having a product […]
Many businesses are reading about new digital trends and how to embrace the digital world for the first time. Many other organizations are so accustomed to the digital space that this isn’t even needed anymore. They are no longer ‘new’ to digital marketing but well established in their approach to this. So, it’s ironic really, […]
About the Author
Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.
Click here to get a free Zairmail Sample Kit with all the information you need to get your direct mail campaigns off the ground!
Home Send Direct Mail Free Sample Kit Login
Frequently Asked Questions Contact Us
© 2003-2025 Cendix Solution. All rights reserved. Terms and Conditions Privacy Policy
