It’s not often we stop to think about what a celebration like Thanksgiving actually teaches us. Rather, it’s something that businesses will jump on for their promotional messaging. The problem with this is… it often comes off as a bit flat. Holidays and celebratory days come around every year, and every year organizations will come […]
As we enter the holiday season is important to say thanks for all the gifts that we have received. One of the gifts that we are most grateful for is our relationship with our clients and our community. Those who have used our service know that Zairmail is the fastest, easiest, and most reliable way […]
Zairmail Salutes the Brave Men and Woman Who Have Served Our Country Veterans Day started out as Armistice Day on November 1, 1919. The holiday celebrated the first anniversary of the end of World War I – the 11th hour, of the 11th day, of the 11th month, of 1918. Armistice Day became an official […]
The stores are chocked full of scary costumes and treats. It seems to start a little earlier every year. Still, it comes not a moment too soon, Americans are more than ready for some fun social events with family and friends. We have seen 18 months of pandemic-driven mask mandates, stay at home orders, and […]
The stores are chocked full of scary costumes and treats. It seems to start a little earlier every year. Still, it comes not a moment too soon, Americans are more than ready for some fun social events with family and friends. We have seen 18 months of pandemic-driven mask mandates, stay at home orders, and […]
There is an article in the Zairmail archives that explores the limits of what can be shipped through the mail. It is a truly entertaining piece that never seems to go out of style. We also stumbled into this list of 21 Things You’d Be Surprised You Can Actually Mail. The list includes a wide array of unexpected items, including a lime, an inflated beach ball, and a rose in a bottle, among others.
Are your direct mail campaigns meeting your sales objectives? Give yourself a powerful treat this season and boost your ROI. These three simple techniques can help improve the effectiveness of your campaigns. Put them in your sack and take home the potential for supernatural returns. In that spirit, Zairmail once again shares the 70/20/10 rule. […]
As reported in the last issue of the Direct Mail Journal, The USPS increased the cost of postage in August based on approval from the Postal Regulatory Commission (PRC). Postage increases are usually announced in November and take effect in January. This is the second price increase this year. One source of positive news is […]
The USPS increased the cost of postage today (August 29, 2021) based on approval from the Postal Regulatory Commission (PRC). Postage increases are usually announced in November and take effect in January. This is the second price increase this year. There is usually only one increase per year that is designed not to exceed the […]
2020 was a good reminder that strategists should never be too rigid in the planning or execution of mail campaigns, always leaving some room for experimentation. In this conversation from C&E’s recent Creative Summit Conference, hear from direct mail strategists Alicia Sisneros of Sisneros Strategies, Aaron Evans of WRS, Erica Prosser of BerlinRosen, and Chris […]
About the Author
Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.
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