Direct Mail Journal

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Spring Greetings

Spring Greetings!

Easter Sunday serves as a reminder, Phil the groundhog aside, that spring is back with us. We have made it through another winter, and there may still be (Apr) showers, but the flowers are soon to follow.

We can also see that there are parts of the world that are besieged with violence and cruelty. There are dark powers at work who have little regard for human rights or even humanity.

The Ukrainians have a tradition of making elaborate decorated eggs for Easter. It is an artform that has its roots in the pre-Christian era. The eggs were believed to have powerful magical powers. An uninvited and unprovoked war has been brought to their doorstep, they are fighting back valiantly, and at Easter time, as always, the magical Ukrainian Easter eggs return to give hope.

As we enjoy the holiday with our family and friends, regardless of religious affiliation, our hearts go out to those who are dealing with sadness, hunger, and cruelty. Our hopes and prayers are with them as they search for a new spring that is full of happiness and hope.We all have the ability to make the world a little better. Do what you can. It doesn’t matter whether you can do a little or a lot. It all contributes to the greater good.


Happy Spring

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About the Author

Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.

 

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