How can you send mail that builds trust, delivers your intended message and grabs attention? Is there a formula for success when it comes to winning with direct mail marketing? We think so! Of course, there are other factors involved in a successful campaign, like mailing to the right target audience and having a product […]
Many businesses are reading about new digital trends and how to embrace the digital world for the first time. Many other organizations are so accustomed to the digital space that this isn’t even needed anymore. They are no longer ‘new’ to digital marketing but well established in their approach to this. So, it’s ironic really, […]
You don’t have to sell chocolate to add a sprinkle of Easter into your promotions this April. It’s beneficial to get involved with the holidays even if it’s just for fun. Generally, people are very receptive to holiday-themed promotions because most of us celebrate and embrace them. Easter is a happy time, a holiday of […]
With consumers constantly inundated with advertising and promotions, it’s a battle to deliver a powerful message that is well remembered. Is there an art to this or is it largely luck? Well.. you probably guessed it. Like everything in marketing, it’s about your creative thought-process behind that message. Whether it’s a TV jingle that you […]
The call-to-action (CTA) is one of the most important elements of any promotion. It doesn’t matter if it’s an online or offline promotion, without a call-to-action your audience is left with no direction on what do to next. With offline direct mail marketing, CTA’s aren’t about just ‘clicking here’ and taking action in this way, […]
Something no business can ignore is SEO or search engine optimization. SEO could be incorporated into a strong marketing strategy to support both online and offline marketing efforts. The challenge with SEO is that it’s constantly changing, sometimes those changes have a huge impact on the way you operate. Google could drop a new algorithm […]
We’re in a digital age. So much so that the digital world rules our day; from the minute we are called to life by our smartphone alarms, to the minute we close our eyes and a background app is monitoring our sleep! When you really stop and think about just how integrated technology is in […]
When you’ve reflected on your business performance from the previous year, done the math and looked for patterns in your finances, you’re ready to focus on new opportunities for growth. These are the simplest steps to successful strategic planning and we’re going to share a very easy tool that can help you with this area. […]
When you’ve got all of your financial information in front of you, it can feel overwhelming. Especially when it comes to business finances. If you followed our last guide ‘Doing the Math’ you should now have a much clearer overview of your financial performance in the previous year and roughly why it performed this way. […]
If you read our first installment of strategic planning for business owners, by now you have hopefully carried out the first step; reviewing and asking ‘why’ things happened the way they did. Now it’s time to focus on really understanding the operations of the company. This is the next logical step after we’ve taken the […]
About the Author
Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.
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