The best practices associated with political campaigns have changed dramatically over the last decade. The emerging role of digital media is profound. Campaigns must embrace tools such as websites, email, social media, mobile, and more daily. The landscape has become much more technical and complex from a marketing standpoint. Still, one thing that has not […]
Bad business habits lead to bad outcomes. These four bad habits could seriously be impacting your growth, so we’ve taken the time to highlight each one. Failing to Strategize We often write about forecasting and business planning on our blog. In the past, we have shared a 3 part series on strategic planning and we […]
There are some modern marketers who have never considered postal direct mail. This is often because digital marketing is seen as less expensive and more immediate. Direct mail, email, search engine marketing, print ads, and even water closet media, are all forms of advertising. They are tools that we can use to interrupt, inform, persuade, […]
We discovered some reassuring news…the January blues are a real thing! If you’re in a January slump, you’re quite possibly not imagining it! The blues don’t just hit us as employees heading back to work, they can also strike business owners too! SO if you’re reading this feeling a bit lost, unsure of where to […]
Now as 2020 is officially underway it’s the optimal time to look back over the past year and assess what did and didn’t work. This is a crucial part of business growth; giving you the ability to successfully move forward. However, you should take this a step further and investigate why something worked so well, […]
The holidays are getting closer and closer, which means if you’re seasonal business who does a lot of trade over this period, now is the time to get your promotions in front of the right people. Are you considering direct mail marketing in the form of Holiday Postcards? This is a great choice for a […]
The recipe for good direct marketing campaigns is simple. Direct mail pieces need a hook, memorable and convincing content, and a way to respond. The hook is usually some form of irresistible offer. The same recipe applies to any direct response marketing tool (i.e., email marketing, social media marketing, direct mail…). Each element will present […]
Every business knows what counts as a conversion. It’s the goal that’s trying to be achieved after all. A conversion could be the final, the closure of a sale, the purchase of a product. In specific campaigns, a business might class a ‘conversion’ as a lead. A second campaign or process then might try to […]
There seems to be this misconception that Millennials don’t respond to direct mail because they are the ‘device’ generation. Millennials are often perceived as being constantly glued to their mobile phones, so how could they possibly engage with direct mail or care enough to open it in the first place? If you’re of this mindset […]
With marketing communications comes the need to deliver the message at the optimal time. Even the ultimate messaging/offer and swanky design can benefit from being delivered at the best time for that audience. In the online world, it’s easy to monitor ‘optimal time’ down to the exact minute. You can schedule your email marketing and […]
About the Author
Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.
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