The holidays can be a tricky time for businesses to navigate. It’s easy to come off as too aggressive and promotional – no one really wants that around the holidays. Especially not previous customers you already have a relationship with. The same is true if you’re in an industry that doesn’t really work for the […]
When you send a piece of mail to a customer or potential customer with a free item, you are harnessing the power of premiums. The holidays are a time of spreading joy, love laughter and, of course, a time of giving! What better time is there to use premiums to build on that relationship and […]
The Internet continues to increase competition by erasing regional borders and reducing cycle time for compelling new offerings. Companies must work harder than ever, to break through the clutter, and make their message heard. The good news is that there are some tools that remain as effective as ever. Direct mail is still the most […]
Direct mail is one of the most effective forms of promotion available. Direct mail returns, on average, $12 for every $1 spent by advertisers. When done right, the response rates and returns, are far greater than other digital channels and targeting is much more accurate. There are still some simple tips that can help us […]
When it comes to email marketing, we think of the subject line in a similar way to how we think about the envelope of a physical direct mail campaign. The subject line of an email holds the key. Boring or irrelevant and customers simply don’t open it. With envelopes, it’s much the same yet it’s […]
Hi, It’s officially the month of the postcard here at Zairmail! We think August is the perfect time to send a postcard to your customers or to new potential customers! Everyone loves receiving a postcard, particularly around Summer. It’s been a difficult few months for everyone, so sending a postcard even just to say Happy Summer […]
Storytelling in marketing campaigns serves to better connect you with your customers. It works like any other human connection. Storytelling is a way to get to know a person better, in this case, it’s a way for customers to get to know your business. When a customer is truly invested in an organization, their loyalty […]
When a business uses direct mail as a marketing method, its purpose is either to generate a response or build brand equity by staying connected. It’s worth us saying that while this article focuses on generating responses, it’s not always the only goal, you are investing in building a relationship. If the goal is a […]
Our primary goal should be to build relationships rather than just driving the volume of transactions. Relationships, in turn, can lead to transactions and tend to be much more enduring. Our relationship, over time, can actually become part of the product offering. Relationships are based on trust, and trust can grow stronger, based on experience […]
Hello Zairmailers, Good relationships (whether that’s personal or professional), all start in the same way. To begin with, you’re introduced to someone you’ve never met before. First impressions always count and from that first meeting, you’re often left with a gut feeling about how things could progress. The only way to build a relationship off […]
About the Author
Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.
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