On this episode, host Eitan Koter welcomes Wilson Zehr, CEO of Zairmail.

Wilson has over 25 years in tech, innovation, and business strategy. He has helped launch eight tech startups and raised more than $60 million in venture capital.

He has also spent years teaching marketing and entrepreneurship at the university level.

Now, Wilson leads Zairmail. The company makes sending direct mail as simple as sending an email.

In today’s world, where inboxes are crowded and digital ads get ignored, Wilson believes direct mail is making a real comeback.

Brands, startups, and political campaigns are turning to mail to reach people in ways that digital channels cannot.

Wilson explains how direct mail cuts through the noise, reaches every home and business, and offers precise audience targeting.

He shares how automation and data make it easy for brands to get the right message to the right people at the right time.

Eitan and Wilson talk about how timing, good lists, and a strong offer are key to any campaign’s success.

Wilson brings real examples of what works and what to watch out for.

His advice is practical, not just theory. He believes marketing should be about what gets results, not just chasing the latest trend.

Whether you are a marketer, founder, or just curious, you will pick up clear ideas you can use right away.

Tune in to learn why direct mail is back in the spotlight and how it could help your business stand out.

Takeaways:

• Direct mail is experiencing a resurgence due to digital fatigue.
• It reaches every household and business six days a week.
• Direct mail is proactive and can engage customers at the right time.
• ROI is a key driver for direct mail campaigns.
• Understanding the customer journey is essential for effective marketing.
• Sales and marketing are critical for startup success.
• Data-driven marketing enhances targeting and effectiveness.
• AI should be viewed as a tool to enhance marketing efforts.
• Entrepreneurs need support and resources to succeed.
• Zairmail offers innovative solutions for direct mail automation.

Chapters: 

00:00 Introduction to Wilson Zare and Zairmail 

02:41 The Comeback of Direct Mail in a Digital World 

05:25 Advantages of Direct Mail Over Digital Marketing 

07:57 Integrating Direct Mail into Omnichannel Strategies 

10:40 Case Study: School Bond Initiative in Oregon 

15:38 The Importance of Targeted Messaging 

18:19 Sales and Marketing in Startups 

21:00 The Role of Data in Direct Mail Campaigns 

23:34 AI in Marketing and Direct Mail 

28:43 Conclusion and Resources

Watch the full Youtube video here:

Apple Podcasts: https://podcasts.apple.com/us/podcast/176-marketing-secrets-no-one-shares-with-wilson-zehr/id1721814393?i=1000718443199

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Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of web-to-print solutions. He is also the founder of Zairmail (www.zairmail.com), responsible for many industry firsts in direct mail.