The who, what, when, where, why of getting your message out
1. Who should you mail to?
2. What should you mail?
3. When should you mail?
you have news, an event, or upcoming news and events, it is a good time to send
mail. An electronics store can let its best customers know in advance when the
new digital cameras are coming in so they can have first crack. Are you a tax
accountant trying to avoid that late-season rush? Write your clients in
4. Where do you send mail?
Again, send your mail to anyone who can do business with you. If you're a local store owner, you can write to every home in your neighborhood and surrounding areas. If you have unique items that might appeal to people in other states, you can write to them.
5. Why send mail?
Mail is personal. And it can't be missed. Looking through the mail means people have to spend at least a moment with your message. And sometimes, that's enough to get their attention and lead them to a sale.
If you have something to say,
make sure people hear it.
days, you can't just hang your sign or shingle and expect that business will
beat a path to your door. People are busy, they may not even notice the new
store on Main Street. Even if you've been in business awhile, your best
customers may not check your signs in the window.
no advertising medium that's more personal or involving than the mail. It can't
be missed. People look at their mail almost every day. So your message gets
attention from anyone you send it to.
Simple Formulas is a series of publications offered by the United States Postal Service and sponsored by Zairmail. Zairmail is an authorized online affiliate of the United States Postal Service.