Low-Cost Postcard Marketing
By Bob Leduc
Modern, low-cost business postcards can
drive a high volume of traffic to your web site, generate a flood of new sales
leads, or promote any other business activity you want. They are easy to use,
cost very little and produce results almost immediately.
Personal Works Best
Keep the message on your postcard brief.
Announce a major benefit. Then ask the person reading the postcard to visit
your web site or respond in some other way to get more information.
Set up your postcard to look like a personal
message instead of a sales promotion. Prospects cannot resist reading a
postcard if looks like a brief personal message - even when they quickly
recognize it as a business communication. This happens for several reasons.
- Your message on a postcard arrives already opened and ready to
- It creates the feeling of reading a note from a friend instead of
reading an advertisement.
- Your brief message cannot be overlooked - even by people quickly
screening their mail over a wastebasket.
Nearly everybody will actually read your
postcard ...intentionally or unintentionally. Therefore, you will get the
maximum number of responses.
You can print postcards with your own
computer or have them printed professionally for about
7 or 8 cents each (color printing, addressing, & mailing will all add to
Editorial Note: you
can also use USPS approved online services like Zairmail Express Direct to
launch a direct mail campaign directly from your PC in just minutes at a
fraction of the cost of traditional methods.
One cost-effective method when using your
computer is to print four postcards on an 8 1/2 x 11 inch sheet of standard
index paper. Then cut each sheet into quarters to produce four 4 1/4 x 5 1/2
For small quantities, print your postcards
individually on the 4 x 6 inch blank index cards available from any office
Reduced Postage Rate
The current postage for mailing a
(standard-size) postcard in the
To qualify for this special postage rate,
your postcard must be at least 3 1/2 inches high by 5 inches long but not over
4 1/4 inches high by 6 inches long. The paper thickness must be similar to an
index card. All office supply stores carry paper designated as 67 pound card
stock. This is ideal for postcards and it meets the thickness requirement.
Non-Us Advantage: Business postcards used
outside of the
Hidden From Competitors
Postcard marketing enables you to conceal
your marketing efforts from competitors. Nearly all other advertising uses mass
media where your competitors hear or see what you are doing - and copy it.
Postcard marketing is personal. Only you and
your prospects are aware of your strategy. And only you know how effective it
is. When competitors become aware of your postcard marketing program, they will
not be able to evaluate your activity. And they will not know how to copy it.
Postcards achieve almost 100 percent
readership and generate a high rate of response. Use them to drive traffic to
your web site, to generate sales leads, or to promote any other business
activity you want. You can create and send postcards within a few days of
deciding to use them. And you will enjoy the results they produce in less than
Bob Leduc is a Sales Consultant with 30
years experience in building successful businesses. Bob's marketing articles appear
regularly on AOL and in Home Business Magazine, Opportunity World, Wealth
Building and over 100 other publications online and offline. He just released a
revised and completely updated New Edition of his manual, "How To Build Your Small Business Fast With Simple