Direct Mail Journal

Direct Mail and Marketing Tips

The Most Powerful Targeted Advertising Tool Available

Powerful Advertising Tool

The Internet continues to increase competition by erasing regional borders and reducing cycle time for compelling new offerings. Companies must work harder than ever, to break through the clutter, and make their message heard.

The good news is that there are some tools that remain as effective as ever. Direct mail is still the most powerful targeted advertising tool available, returning $12, on average,  for every dollar invested. Direct mail can reach every household and business in America. Plus, well defined demographics assure that advertisers can reach exactly the right household or business.

The daily mail moment is well ingrained into American culture.

Traditional direct mail has not been without limitations. Standing in line at the post office just does not work in today’s fast paced business world. Lead times for production and mailing could take a week or more. Mail delivery times were difficult to predict. The software tools required to improved delivery time and reduces costs were complicated, expensive, and only available to the largest mailers.

Zairmail has eliminated these barriers and brought direct mail into the digital age.

Zairmail clients simply upload a list, upload a document, and approve an instant online proof. Zairmail automates processing, printing, addressing, pre-sorting, and mailing. Zairmail customers are in the mail, the next day (same day mailing available), at a fraction of the cost. Direct mail campaigns are all tracked electronically to provide delivery confirmation – no more delays or guesswork.

This enhanced level of service is based on an advanced web-to-print system, fine-tuned over the past decade, working in partnership with Cendix. This same system can be used to deliver turn-key fulfillment platforms for mortgage marketing, franchises, and distributed sales teams. This type of solution is available at no cost to frequent mailers.

Direct mail meets the digital age. 

Zairmail ( is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.



About the Author

Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (, the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (, the company responsible for many "industry firsts" in direct mail.


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