Direct Mail Journal

Direct Mail and Marketing Tips

Stay ‘Top of Mind’ During the Holidays

Holiday Postcard

The holidays can be a tricky time for businesses to navigate. It’s easy to come off as too aggressive and promotional – no one really wants that around the holidays. Especially not previous customers you already have a relationship with. The same is true if you’re in an industry that doesn’t really work for the holidays. 

The question is, how can you make the holidays work for you?

Think of your customers as you would a friend. The holidays can be stressful, it’s also been a very stressful year for everyone, much more than usual. A good approach would be to offer a supportive helping hand through your words, offers, and your actions. The holidays are supposed to be a season for giving.

The long-term goal is to build a strong connection with your brand. We can do that by putting our customers’ needs first and being sensitive to all the season represents. We can send good wishes and bright feelings their way, just as we might do for our own family.

It’s these types of seemingly small and unimportant actions that are crucial to building and maintaining a solid relationship with past and future customers. Remember, our clients are one of our most valuable assets – even if they are not buying today.

Let’s take this example, a business that sells barbecues and outdoor furniture for outdoor living might feel as though they have no business reaching out during the Winter holidays. No one wants to buy a barbecue to use in the snow, right? This frame of mind couldn’t be further from the truth. Those summer months come around quicker than you know, and by then, if you’ve worked on maintaining brand awareness the rest of the year, you will be the first one that customer thinks of when they need a shiny new barbecue for a hot summer’s day. This tried and true method has been proven over and over again.

Selling is based on authentic relationships built over time. It takes time, investment, and regular communication to build a strong brand (customer bond).

A Cost-Effective Solution

You might be thinking… that’s all very well but what do I NEED to do as a business. Here are some simple actionable steps you can take right now.

It doesn’t have to be expensive, just the gesture is often enough. 

Try sending a holiday postcard, but not just any postcard, drop the postcard in an envelope to create a festive greeting card. This technique is a fraction of the cost of a traditional card and the goodwill is every bit as powerful.

With Zairmail this type of campaign is super-fast and easy to launch.

Greetings cards are a staple of the holiday season, but they are also an expensive option. Postcards in envelopes act in a similar way but at a fraction of the price. You can send a postcard for as little as $0.99 including postage and mailing costs! All our postcards are barcoded and pre-sorted which means we can meet super-fast delivery targets.

We have ready-to-go designs for the holidays or you can add a fully customizable design of your own; add a company photo, personal design, logo, or signature. Zairmail can even supply a mailing list if you want to send a Season greeting to a list of potential clients. 

Our cards are UV coated to add a polished professional look and you even have the choice to include a premium in the envelope or a coupon/offer on the back.

First, sign up for a free Zairmail account or call us at 1.888.898.0066, and let us know you would like to send postcards with envelopes. We will support you from start to end and have your message in the mail within 24 hours if required. 



About the Author

Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (, the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (, the company responsible for many "industry firsts" in direct mail.


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