Direct Mail Journal

Direct Mail and Marketing Tips

October Newsletter

October Newsletter

The leaves are changing, red and yellow piling up all over, and the weather is getting cooler. There is a spooky holiday just a week away and then the holiday season will be on us.

US mid-term elections are in just two weeks, which could change the political landscape. The Federal Reserve has raised interest rates three times this year, as it tries to bring record inflation rates, currently near a 40-year high, under control. This aggressive monetary activity has prompted many pundits to speak of the possibility of a recession – policy actions, like rate hikes, are notoriously hard judge from a timing/magnitude standpoint. It is very easy to go to far or hold elevated rates too long.

Are there evil green eyes staring at us from the bushes, and strange sounds in the distance, in the dim light provided by the harvest moon up above? Should we be worried as we cautiously move forward towards the lights in the distance?

October Newletter

The leaves are changing, red and yellow piling up all over, and the weather is getting cooler. There is a spooky holiday just a week away and then the holiday season will be on us.

US mid-term elections are in just two weeks, which could change the political landscape. The Federal Reserve has raised interest rates three times this year, as it tries to bring record inflation rates, currently near a 40-year high, under control. This aggressive monetary activity has prompted many pundits to speak of the possibility of a recession – policy actions, like rate hikes, are notoriously hard judge from a timing/magnitude standpoint. It is very easy to go to far or hold elevated rates too long.

Are there evil green eyes staring at us from the bushes, and strange sounds in the distance, in the dim light provided by the harvest moon up above? Should we be worried as we cautiously move forward towards the lights in the distance?

We have endured a pandemic for over two years now. We are not completely out of the woods and it is not clear that life will ever return to (a pre-pandemic) normal. We know that business is open, and the magnitude of inflation tells us the customers are ready to spend – robustly. As a nation, we are all ready to move on, and we can not wait for all the lights to be green. As business owners we need to find a way to survive, and even thrive, in the current business environment – whatever that might be.

If you are in politics, then you sharpen your policy goals and value proposition, put your best foot forward, and communicate those ideas clearly to potential voters and constituents.

If you are in business, then you need to continue to create unique and innovative offerings, and promote them in a way the creates awareness, establishes preference, and drives demand.

With the holidays approaching, we also need to consider how we can embrace the season to build rapport and share goodwill with our family, friends, clients, and community.

There are a few ideas to help support these goals in this newsletter.

In some sense, we just need to shake off the fear, turn on the lights, and do what we have always done – identify new opportunities, drive demand, and deliver a solid value for our clients. The rest just has a way of taking care of itself.

That is the best way we know to get treats this Halloween season.

We would love to help you ward off the spirits and see the sun rise on a brand new day. The Zairmail Team

Zairmail is the fastest, easiest, and most reliable way to send (postal) mail.

Stamp Up Response Rates

Postcards are a popular format for direct mail campaigns. They serve as a small billboard in the mail which can provide an immediate impression for the advertiser. If the message (or image) is memorable, they might even win a spot on the fridge, and provide lasting value for advertisers.

How to Win More with Direct Mail Responses

When a business uses direct mail as a marketing method, its purpose is either to generate a response or build brand equity by staying connected. It’s worth us saying that while this article focuses on generating responses, it’s not always the only goal, you are investing in building a relationship.

 

 

About the Author

Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many "industry firsts" in direct mail.

 

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