Direct Mail and Marketing Tips


Break Through The January Business Blues


We discovered some reassuring news…the January blues are a real thing! If you’re in a January slump, you’re quite possibly not imagining it! The blues don’t just hit us as employees heading back to work, they can also strike business owners too! SO if you’re reading this feeling a bit lost, unsure of where to focus your attention this January, we have some tips. 

Make a Plan

Use these last few days of January to sit down and make a plan of action for 2020. It doesn’t need to be anything extensive, it just needs to give you that guidance and direction. Having this can really push you off to a good start. Last year we shared a four-part series of articles on strategic planning. If you feel it’s time you created a real strategy these articles are worth a read. Start with the first in the series, Strategic Planning For Business Owners.

Try Something New

Make 2020 the year you try something new for the business. Once again, this doesn’t need to be anything drastic, we’re not suggesting you start offering new products or change your branding (unless this is needed). Could you tweak promotional messaging or try a new marketing channel? 

One overlooked area of marketing in our now very digital world is still direct mail. If you’ve previously ruled out this channel, or just never considered it, we hope to convince you otherwise!

  • On average direct mail is kept for 17 days
  • 60% of people say that mail keeps products/services at the top of their mind
  • 70% of Americans say mail is more personal than the internet

Also, contrary to popular belief, direct mail can happen FAST if you need it to. It’s all about selecting the right company to partner with. That’s where we step it. We can get your mail out the same or following business day. You can submit orders 24/7 and we will work round the clock to meet your order. It doesn’t matter what size your order is, we take orders of all sizes. Many of the features we offer would cost a premium elsewhere, but we don’t charge extra for excellent service. It’s just who we are! 


The holidays are a time of connection, so when January hits it’s easy to feel disconnected and forget that just a few weeks ago everything was in full swing. For a seasonal business this is especially true. If things tend to quiet down at the start of the new year, use this time at month end to reconnect with customers. Remind them what is on the way, get them excited about future offers or just stay relevant. Brand awareness is more important than ever before because the competition is so high.

Another major reason for the January blues is post-December exhaustion. Yes, that’s right, businesses can also become exhausted and it usually shows! This brings us back to tip number 2, trying something new to break the rut. Alternatively, it might actually be time to strip back to basics and focus on a few golden projects rather than trying to master every funnel and meet every demand. Quality of quantity. 



About the Author

Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (, the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (, the company responsible for many "industry firsts" in direct mail.


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