Let’s be honest: in 2025, digital channels are a battlefield. Your audience is dodging banner ads, skipping pre-rolls, and deleting emails faster than you can say “unsubscribe.”
But while brands are fighting for scraps of attention online, the smartest marketers are winning offline — with something so simple it almost feels like cheating: letters and snap packs.
Numbers Don’t Lie
Direct mail isn’t just surviving — it’s thriving:
- 📈 Direct mail response rates are up to 30× higher than email or social media.
- 📨 82% of consumers say direct mail influences purchase decisions (DMA).
- 👀 Snap packs get opened over 90% of the time because they look urgent and official.
- 👩💻 And yes, even digital natives love it: 75% of Millennials say mail makes them feel special.
Why Letters and Snap Packs Win
📜 Letters
Perfect for storytelling, fundraising, financial offers, or anything that benefits from a personal, one-to-one tone. They feel important, they feel private, and they give you space to make your case.
🗂️ Snap Packs
These sealed, perforated mailers scream “open me now.” They look official, they feel urgent, and the physical action of tearing them open creates engagement before the recipient even sees the message. That’s a marketer’s dream.
Unlike postcards or emails, these formats carry a weight of authority. When people open them, they’re primed to take the message seriously.
The Real Advantage
Letters and snap packs:
- ✉️ Cut through digital noise with physical presence.
- 🙌 Feel personal, not disposable.
- 📌 Stick around on desks and counters, quietly reminding recipients to respond.
- 💰 Deliver ROI brands can measure — average direct mail ROI sits at 29%, higher than paid search.
This isn’t nostalgia for “old-school” marketing. This is strategy. Letters and snap packs work because they match human psychology: curiosity, trust, and connection.
Easier Than Ever
Here’s the kicker: launching a letter or snap pack campaign today is almost as easy as sending an email. With modern platforms, you can:
- Upload your creative.
- Target your audience (or plug in your own list).
- Print, mail, and track results — sometimes the very next day.
No envelopes to stuff. No trips to the post office. Just a campaign that lands directly in the hands of your audience.
Final Seal
Want to stand out in 2025? Letters and snap packs aren’t “nice-to-have.” They’re your unfair advantage.
Because while everyone else is battling for pixels, you’ll be in the mailbox — where your message doesn’t just get seen… it gets opened, read, and remembered.
Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many “industry firsts” in direct mail.
Click here to get a free Zairmail Sample Kit with all the information you need to get your direct mail campaigns off the ground!
