Let’s get real: in 2025, inboxes are war zones. Everyone’s hit with thousands of emails, endless retargeting ads, and notifications that never stop buzzing. But while brands battle for attention online, the savviest marketers are winning offline — with something so simple it almost feels unfair: direct mail.

That’s right. Letters, snap packs, and postcards aren’t just “nice to have.” They’re the difference between getting ignored and getting results.

Numbers don’t lie

Direct mail isn’t just working — it’s outperforming nearly every digital channel out there:

• 82% of consumers say direct mail directly influences purchase decisions (DMA).
• Average response rates are to 30× higher than email, social media, or paid search combine.
• 70% of consumers say mail is more personal than digital communication.

And it’s not just older demographics: Millennials and Gen Z love physical mail. 75% of Millennials say mail makes them feel special.

Here’s why letters, snap packs, and postcards win

📜 Letters: Perfect when you want to tell a real story, explain an offer, or make the recipient feel like they’re getting something exclusive.

🗂️ Snap packs: Those sealed, perforated mailers get opened over 90% of the time because they look official and urgent — and people can’t resist opening them.

📮 Postcards: Bold, oversized, and impossible to ignore. No envelope, no friction — just your message front and center.

Direct mail doesn’t get scrolled past, deleted in a second, or buried under notifications. It gets seen — and it sticks around on desks and kitchen counters, quietly doing its job.

Why today’s best marketers choose direct mail

Because it cuts through the digital clutter, feels personal, and actually drives action.
It has higher recall: people remember direct mail 49% more often than digital ads.

It’s shareable: households often pass mail around, meaning more than one person sees your offer.

It delivers ROI brands can see: average ROI for direct mail is 29% — on par with social media and higher than paid search.

This isn’t about going “old-school.” It’s about doing what works.

And it’s ridiculously easy now

Modern tools (like Zairmail) make launching a direct mail campaign as fast and simple as sending an email:

• Upload your creative.
• Choose a highly targeted list (or use your own).
• Print, mail, and track it — sometimes next day.

No licking envelopes. No trips to the post office. Just results.

Want to stand out in 2025?

Direct mail isn’t optional — it’s the unfair advantage that smart brands are using right now to drive response, boost conversions, and build real relationships.

Because while everyone else fights over the same digital ad space, you’ll be in your customer’s real mailbox — where you’re not just seen, but remembered.

And if you want to do it fast, easy, and at scale?

Zairmail has your back!

Wilson Zehr is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of Cendix (www.cendix.com), the leading provider of Web-to-print solutions that increase sales both online and offline. He is also the founder of Zairmail (www.zairmail.com), the company responsible for many “industry firsts” in direct mail.

Click here to get a free Zairmail Sample Kit with all the information you need to get your direct mail campaigns off the ground!