{"id":494,"date":"2021-08-30T12:14:35","date_gmt":"2021-08-30T19:14:35","guid":{"rendered":"https:\/\/www.zairmail.com\/blog\/?p=494"},"modified":"2026-10-22T08:59:11","modified_gmt":"2026-10-22T15:59:11","slug":"direct-mail-creative-and-design-approaches-for-2022","status":"publish","type":"post","link":"https:\/\/www.zairmail.com\/blog\/index.php\/direct-mail-creative-and-design-approaches-for-2022\/","title":{"rendered":"Direct Mail Creative and Design Approaches for 2022"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">2020 was a good reminder that strategists should never be too rigid in the planning or execution of mail campaigns, always leaving some room for experimentation. In <a href=\"https:\/\/campaignselections.lt.acemlna.com\/Prod\/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZjYW1wYWlnbnNhbmRlbGVjdGlvbnMuY29tJTJGdmlkZW9zJTJGZGlyZWN0LW1haWwtY3JlYXRpdmUtYW5kLWRlc2lnbi1hcHByb2FjaGVzLWZvci0yMDIyJTJG&amp;sig=9tDFvBmtjm3ExwSNe2gsSf3XFp6UueJQdKUk1ZfERRdB&amp;iat=1630009892&amp;a=648947745&amp;account=campaignselections%2Eactivehosted%2Ecom&amp;email=VWR1hNQwhRlc%2FxDp%2FwGlqIvy7T5YEJ8ohjC9vauJg30%3D&amp;s=102e7585cd95568c4532da2868941ead&amp;i=3599A4258A62A107950\">this conversation<\/a> from C&amp;E\u2019s recent Creative Summit Conference, hear from direct mail strategists Alicia Sisneros of Sisneros Strategies, Aaron Evans of WRS, Erica Prosser of BerlinRosen, and Chris D\u2019Aniello of Axiom Strategies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/campaignsandelections.com\/videos\/direct-mail-creative-and-design-approaches-for-2022\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.zairmail.com\/blog\/wp-content\/uploads\/2021\/08\/video-1-1024x574.png\" alt=\"\" class=\"wp-image-496\" width=\"578\" height=\"324\" srcset=\"https:\/\/www.zairmail.com\/blog\/wp-content\/uploads\/2021\/08\/video-1-1024x574.png 1024w, https:\/\/www.zairmail.com\/blog\/wp-content\/uploads\/2021\/08\/video-1-300x168.png 300w, https:\/\/www.zairmail.com\/blog\/wp-content\/uploads\/2021\/08\/video-1-768x431.png 768w, https:\/\/www.zairmail.com\/blog\/wp-content\/uploads\/2021\/08\/video-1.png 1202w\" sizes=\"auto, (max-width: 578px) 100vw, 578px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>2020 was a good reminder that strategists should never be too rigid in the planning or execution of mail campaigns, always leaving some room for experimentation. In this conversation from C&amp;E\u2019s recent Creative Summit Conference, hear from direct mail strategists Alicia Sisneros of Sisneros Strategies, Aaron Evans of WRS, Erica Prosser of BerlinRosen, and Chris [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,17,22],"tags":[],"class_list":["post-494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-mail-postcard","category-direct-mail-tips","category-interesting-mailings"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"2020 was a good reminder that strategists should never be too rigid in the planning or execution of mail campaigns, always leaving some room for...\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"zmadmin\"\/>\n\t<meta name=\"google-site-verification\" content=\"QxJcW9mNkoW8LgM0u4sWPb-3V7_iTMUUyj10yDkKByw\" \/>\n\t<meta name=\"msvalidate.01\" content=\"a5031b18f0a001bd5b0cbe1d7cdbde51\" \/>\n\t<meta name=\"yandex-verification\" content=\"8ffd7004a4d2d47e\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.zairmail.com\/blog\/index.php\/direct-mail-creative-and-design-approaches-for-2022\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Direct Mail Journal |  Direct Mail and Marketing Tips\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Direct Mail Creative and Design Approaches for 2022 | Direct Mail and Marketing Tips\" \/>\n\t\t<meta property=\"og:description\" content=\"2020 was a good reminder that strategists should never be too rigid in the planning or 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