{"id":494,"date":"2021-08-30T12:14:35","date_gmt":"2021-08-30T19:14:35","guid":{"rendered":"https:\/\/www.zairmail.com\/blog\/?p=494"},"modified":"2021-10-14T17:03:01","modified_gmt":"2021-10-15T00:03:01","slug":"direct-mail-creative-and-design-approaches-for-2022","status":"publish","type":"post","link":"https:\/\/www.zairmail.com\/blog\/index.php\/direct-mail-creative-and-design-approaches-for-2022\/","title":{"rendered":"Direct Mail Creative and Design Approaches for 2022"},"content":{"rendered":"\n<p>2020 was a good reminder that strategists should never be too rigid in the planning or execution of mail campaigns, always leaving some room for experimentation. In <a href=\"https:\/\/campaignselections.lt.acemlna.com\/Prod\/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZjYW1wYWlnbnNhbmRlbGVjdGlvbnMuY29tJTJGdmlkZW9zJTJGZGlyZWN0LW1haWwtY3JlYXRpdmUtYW5kLWRlc2lnbi1hcHByb2FjaGVzLWZvci0yMDIyJTJG&amp;sig=9tDFvBmtjm3ExwSNe2gsSf3XFp6UueJQdKUk1ZfERRdB&amp;iat=1630009892&amp;a=648947745&amp;account=campaignselections%2Eactivehosted%2Ecom&amp;email=VWR1hNQwhRlc%2FxDp%2FwGlqIvy7T5YEJ8ohjC9vauJg30%3D&amp;s=102e7585cd95568c4532da2868941ead&amp;i=3599A4258A62A107950\">this conversation<\/a> from C&amp;E\u2019s recent Creative Summit Conference, hear from direct mail strategists Alicia Sisneros of Sisneros Strategies, Aaron Evans of WRS, Erica Prosser of BerlinRosen, and Chris D\u2019Aniello of Axiom Strategies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/campaignsandelections.com\/videos\/direct-mail-creative-and-design-approaches-for-2022\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.zairmail.com\/blog\/wp-content\/uploads\/2021\/08\/video-1-1024x574.png\" alt=\"\" class=\"wp-image-496\" width=\"578\" height=\"324\" srcset=\"https:\/\/www.zairmail.com\/blog\/wp-content\/uploads\/2021\/08\/video-1-1024x574.png 1024w, https:\/\/www.zairmail.com\/blog\/wp-content\/uploads\/2021\/08\/video-1-300x168.png 300w, https:\/\/www.zairmail.com\/blog\/wp-content\/uploads\/2021\/08\/video-1-768x431.png 768w, https:\/\/www.zairmail.com\/blog\/wp-content\/uploads\/2021\/08\/video-1.png 1202w\" sizes=\"auto, (max-width: 578px) 100vw, 578px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>2020 was a good reminder that strategists should never be too rigid in the planning or execution of mail campaigns, always leaving some room for experimentation. In this conversation from C&amp;E\u2019s recent Creative Summit Conference, hear from direct mail strategists Alicia Sisneros of Sisneros Strategies, Aaron Evans of WRS, Erica Prosser of BerlinRosen, and Chris [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=494"}],"version-history":[{"count":2,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/494\/revisions"}],"predecessor-version":[{"id":498,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/494\/revisions\/498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/media\/499"}],"wp:attachment":[{"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}