{"id":276,"date":"2018-12-15T08:49:51","date_gmt":"2018-12-15T16:49:51","guid":{"rendered":"https:\/\/www.zairmail.com\/blog\/?p=276"},"modified":"2021-10-18T10:43:40","modified_gmt":"2021-10-18T17:43:40","slug":"4-ways-to-communicate-better-over-the-holidays","status":"publish","type":"post","link":"https:\/\/www.zairmail.com\/blog\/index.php\/4-ways-to-communicate-better-over-the-holidays\/","title":{"rendered":"4 Ways to Communicate Better Over the Holidays"},"content":{"rendered":"\n

How should you handle professional gifts and communications during the holidays? Many businesses are worried about pitching too hard around the holidays when most people are distracted by festivities, Christmas events or vacation time away. It\u2019s true that December tends to be a jam-packed month for most of your customers. So what\u2019s the right way to approach this and build rapport?<\/strong><\/p>\n\n\n\n

Gifts & Cards<\/h3>\n\n\n\n

Everyone loves to receive a gift or a card at Christmas. Even if you\u2019re B2B it can be a nice touch to send a gift to large clients, or customers you\u2019ve worked very closely with throughout the year. If the company is large, it\u2019s acceptable to send gifts or cards just to the department you\u2019ve been working with. If you work with many different businesses, a gift isn\u2019t always feasible and a holiday postcard<\/a> might be a more cost-effective solution. You can still add a personal touch and distribute them quickly and efficiently.<\/p>\n\n\n\n

Think Outside the Box<\/h3>\n\n\n\n

Interaction is often the solution for becoming memorable, building lasting brand awareness and improving customer service. How can you improve interaction through holiday communications? One way is through the power of game! Who doesn\u2019t love a game with family and friends over Christmas? Could you send a card or postcard that doubles up as a mini board game, or provides inspiration for a Christmas family game around the table? Even something as simple as \u2018spot the difference\u2019 or a crossword on the back of a postcard could stop that communication from hitting the trash. You could even incorporate your services\/products and branding into the game!<\/p>\n\n\n\n

Don\u2019t Neglect Key Information<\/h3>\n\n\n\n

There are some things that really need to be communicated well, like open hours and closure dates over the festive period. Customers need easy access to your holiday hours and they need to know them early! Don\u2019t panic if you\u2019ve not already shared this information, instead try to let customers know directly. Add your holiday hours on to the bottom of email communications. If you\u2019re sending a holiday postcard<\/a> this year (there is still time), edit in your opening hours and availability.<\/p>\n\n\n\n

Avoid Price Hikes<\/h3>\n\n\n\n

Got some big promotions planned for January? Get your mailing communications underway right now and avoid postage rate increases in the new year. It\u2019s an ideal time to get your January\/February promotions in front for your customers, particularly if you\u2019re offering a new year event or new year sale. Despite the fact that your customers are distracted during the Christmas period, everyone is looking for a great deal to save money and many people turn to the January sales to do just that.<\/p>\n\n\n\n

When it comes to marketing over the holidays, Zairmail has some fast and inexpensive offers like holiday postcards<\/a>. It\u2019s not too late to send out and we can handle all of the mailings for you. Holiday postcards could save you a considerable amount of money when compared with traditional holiday cards. Choose a template design now, or upload your own. We can have them on the way in no time.<\/p>\n\n\n\n

Zairmail (www.zairmail.com<\/a>) is the fastest and easiest way to send (real) postal mail. Give us a call anytime at 888.898.0066, we would be happy to help with your direct mail needs.<\/p>\n","protected":false},"excerpt":{"rendered":"

How should you handle professional gifts and communications during the holidays? Many businesses are worried about pitching too hard around the holidays when most people are distracted by festivities, Christmas events or vacation time away. It\u2019s true that December tends to be a jam-packed month for most of your customers. So what\u2019s the right way […]<\/p>\n","protected":false},"author":3,"featured_media":277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=276"}],"version-history":[{"count":3,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/276\/revisions"}],"predecessor-version":[{"id":776,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/276\/revisions\/776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/media\/277"}],"wp:attachment":[{"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}