{"id":232,"date":"2018-08-21T08:11:59","date_gmt":"2018-08-21T15:11:59","guid":{"rendered":"https:\/\/www.zairmail.com\/blog\/?p=232"},"modified":"2021-10-18T11:17:56","modified_gmt":"2021-10-18T18:17:56","slug":"how-to-pack-more-punch-with-postcards","status":"publish","type":"post","link":"https:\/\/www.zairmail.com\/blog\/index.php\/how-to-pack-more-punch-with-postcards\/","title":{"rendered":"How to Pack More Punch With Postcards"},"content":{"rendered":"\n

Don’t underestimate the power of postcards when it comes to direct mail marketing. They are very efficient at delivering impact and getting results. So how can you ensure success when putting together your first postcard campaign?<\/strong><\/p>\n\n\n\n

 <\/h3>\n\n\n\n

Try a Different Mail List<\/h2>\n\n\n\n

Your direct mail list can make or break any campaign. If you\u2019ve been mailing out to the same target audience for some time now, you need to switch things up. If you target people based on income, try lowering or increasing this threshold to see what happens. Expand your outreach to further locations, simply increase that radius to people who live 20 miles out instead of 10 miles out.<\/p>\n\n\n\n

If the postcard itself has a solid design and message, there\u2019s no reason you can\u2019t mail out to an entirely new list, or at least a tweaked and expanded version of your current list. If you need assistance acquiring a new highly targeted mailing list please get in touch.<\/p>\n\n\n\n

It\u2019s All In the Visuals<\/h3>\n\n\n\n

Postcards are all about the visual aspect. It\u2019s the design itself that will grab attention and stand out amongst other letters and parcels that come through the mail. Don\u2019t just settle for an average photo, use something really adventurous and striking. Play on emotions or incorporate something unusual into the design. Your postcard needs to cut through the clutter with one glance. Need a custom design? At Zairmail, as well as offering basic templates, we also provide a custom postcard design service to help you effectively communicate any message.<\/p>\n\n\n\n

Multiply Your Mail<\/h3>\n\n\n\n

How many postcards should you send to get the desired results? You might base your decision on an estimate of the number of postcards you think will garner a response. This makes sense if you\u2019ve never sent out a high-quality direct mail campaign before. Here\u2019s the trick though, when you\u2019ve made that estimate, triple it! Yes, you need 3 times as much! By sending out 3 times more postcards than you think you need, you will hit those goals sooner. When you invest more into your direct mail marketing, you get far more out of it in the form of steady growth.<\/p>\n\n\n\n

Of course, you always want a manageable response. If you only have a couple of employees in your call center and you have 5000 pieces to mail, you might want to break this mailing into a couple of smaller batches. This allows each prospect to receive immediate engagement. That being said, you might find when you double-down (or triple) efforts, you hit initial response goals and don\u2019t actually over-perform.<\/p>\n\n\n\n

Follow Up With Digital<\/h3>\n\n\n\n

There is definitely a place for traditional direct mail alongside digital marketing. Direct mail is one of the most effective ways to get your message in front of people. From seeing that initial postcard, the next thing they might do is visit your website. In fact, at least 90% of your leads are likely to visit your website. Using this influx of web traffic from your postcard campaign, you can re-target those website visitors online.<\/p>\n\n\n\n

The key here is to use slightly different images that all tie together in some way. When consumers see the exact same image over and over they become desensitized to it and might not even acknowledge it. You should definitely keep any messaging the same throughout, but the design itself should be different. You can use Google Adword campaigns or Social media campaigns to retarget adverts to website visitors. This means once someone has received your postcard and visited your website, they won\u2019t forget about your business.<\/p>\n\n\n\n

\"marketing<\/figure>\n\n\n\n

Please give us a call or leave us a message if you need any assistance with your postcard campaigns or other areas of direct mail marketing. We offer free consultations for design work or targeted mailing list services. Pack more punch into your postcards with Zairmail.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Don’t underestimate the power of postcards when it comes to direct mail marketing. They are very efficient at delivering impact and getting results. So how can you ensure success when putting together your first postcard campaign?   Try a Different Mail List Your direct mail list can make or break any campaign. If you\u2019ve been […]<\/p>\n","protected":false},"author":3,"featured_media":238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=232"}],"version-history":[{"count":6,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/232\/revisions"}],"predecessor-version":[{"id":788,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/232\/revisions\/788"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/media\/238"}],"wp:attachment":[{"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}