People argue about ONLINE marketing vs. DIRECT MAIL (OFFLINE) marketing.<\/p>\n\n\n\n
When it comes to ONLINE marketing, you’ll have one big problem.<\/p>\n\n\n\n
No matter how you decided to do it.<\/p>\n\n\n\n
You can build an email list …<\/p>\n\n\n\n
… but your prospects can unsubscribe.<\/p>\n\n\n\n
Whenever they feel like it.<\/p>\n\n\n\n
And you can’t stop them.<\/p>\n\n\n\n
You can build a Facebook following …<\/p>\n\n\n\n
… and your “friends” will “unlike” you.<\/p>\n\n\n\n
The moment they are distracted by the latest cat video.<\/p>\n\n\n\n
You can tweet all day long …<\/p>\n\n\n\n
… and your Twitter followers will unfollow you.<\/p>\n\n\n\n
The moment they get bored with you.<\/p>\n\n\n\n
You can write blog post after blog post …<\/p>\n\n\n\n
… and eventually your readers get busy.<\/p>\n\n\n\n
They’ll forget to come back to your blog to read your posts.<\/p>\n\n\n\n
And drift away.<\/p>\n\n\n\n
No matter what online method you use, your prospects and customers can unsubscribe, unfollow, unfriend, and unlike you at their whim.<\/p>\n\n\n\n
BUT … BUT … BUT …<\/p>\n\n\n\n
You will *NOT* have that problem with postal mail!<\/p>\n\n\n\n
That’s just one reason why direct mail is so effective.<\/p>\n\n\n\n
Because even if someone *tries* to “unsubscribe” from direct mail, the USPS has our backs.<\/p>\n\n\n\n
Watch this video.<\/p>\n\n\n\n
And see what happened when one guy tried to permanently cancel his mail:<\/p>\n\n\n\n