![\"Direct](\"https:\/\/www.zairmail.com\/blog\/wp-content\/uploads\/2021\/10\/Mail.png\")
<\/a><\/figure>\n\n\n\n(Thanks to Victor at Poofytoo for the picture.)<\/p>\n\n\n\n
Whenever I talk about using direct mail for marketing to your prospects and customers, some wise guy usually pops up and says …<\/p>\n\n\n\n
“Everyone knows direct mail is dead. We switched to email years ago, and it has worked great.”<\/p>\n\n\n\n
My response?<\/p>\n\n\n\n
Of course, email worked great back when you switched.<\/p>\n\n\n\n
But have you looked at it today?<\/p>\n\n\n\n
Listen, I could quote him (and you) statistics on how direct mail is more effective today than ever.<\/p>\n\n\n\n
I could tell you about how some marketers are seeing dramatically higher response to their direct mail than in the 1980s.<\/p>\n\n\n\n
I could tell you that higher-income households (those earning $65K per year or more) respond today to direct mail in higher numbers than we saw back in the pre-internet days of 1987.<\/p>\n\n\n\n
I could tell you fact after statistic after survey that shows direct mail is kicking butt right now.<\/p>\n\n\n\n
But when it comes to debating the merits of email vs. direct mail.<\/p>\n\n\n\n
Sometimes, a picture is worth a thousand statistics:<\/p>\n\n\n\n (Thanks to Victor at Poofytoo for the picture.)<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n