{"id":1130,"date":"2026-02-09T04:07:21","date_gmt":"2026-02-09T12:07:21","guid":{"rendered":"https:\/\/www.zairmail.com\/blog\/?p=1130"},"modified":"2026-02-16T23:28:25","modified_gmt":"2026-02-17T07:28:25","slug":"marketing-secrets-no-one-shares-with-wilson-zehr","status":"publish","type":"post","link":"https:\/\/www.zairmail.com\/blog\/index.php\/marketing-secrets-no-one-shares-with-wilson-zehr\/","title":{"rendered":"Marketing\u00a0Secrets No One Shares with Wilson Zehr"},"content":{"rendered":"\n<p>On this episode, host Eitan Koter welcomes Wilson Zehr, CEO of Zairmail.<\/p>\n\n\n\n<p>Wilson has over 25&nbsp;years in tech, innovation, and business strategy. He has helped launch eight tech startups and raised more than $60 million in venture capital.<\/p>\n\n\n\n<p>He has also spent years teaching marketing and entrepreneurship at the university level.<\/p>\n\n\n\n<p>Now, Wilson leads Zairmail. The company makes sending direct mail as simple as sending an email.<\/p>\n\n\n\n<p>In today&#8217;s world, where inboxes are crowded and digital ads get ignored, Wilson believes direct mail is making a real comeback.<\/p>\n\n\n\n<p>Brands, startups, and political campaigns are turning to mail to reach people in ways that digital channels&nbsp;cannot.<\/p>\n\n\n\n<p>Wilson explains how direct mail cuts through the noise, reaches every home and business, and offers precise audience targeting.<\/p>\n\n\n\n<p>He shares how automation and data make it easy for brands to get the right message to the right people at the right time.<\/p>\n\n\n\n<p>Eitan and Wilson talk about how timing, good lists, and a strong offer are key to any campaign&#8217;s success.<\/p>\n\n\n\n<p>Wilson brings real examples of what works and what to watch out for.<\/p>\n\n\n\n<p>His advice is practical, not just theory. He believes marketing should be about what gets results, not just chasing the latest trend.<\/p>\n\n\n\n<p>Whether you are a marketer, founder, or just curious, you will pick up clear ideas you can use right away.<\/p>\n\n\n\n<p>Tune&nbsp;in to learn why direct mail is back in the spotlight and how it could help your business stand out.<\/p>\n\n\n\n<p>Takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Direct mail is experiencing a resurgence due to digital fatigue.<\/li>\n\n\n\n<li>It reaches every household and business six days a week.<\/li>\n\n\n\n<li>Direct mail is proactive and can engage customers at the right time.<\/li>\n\n\n\n<li>ROI is a key driver for direct mail campaigns.<\/li>\n\n\n\n<li>Understanding&nbsp;the customer journey is essential for effective marketing.<\/li>\n\n\n\n<li>Sales and marketing are critical for startup success.<\/li>\n\n\n\n<li>Data-driven marketing enhances targeting and effectiveness.<\/li>\n\n\n\n<li>AI should be viewed as a tool to enhance marketing efforts.<\/li>\n\n\n\n<li>Entrepreneurs need support and resources to succeed.<\/li>\n\n\n\n<li>Zairmail offers innovative solutions for direct mail automation.<\/li>\n<\/ul>\n\n\n\n<p>Chapters:&nbsp;<\/p>\n\n\n\n<p>00:00 Introduction to Wilson Zare and Zairmail&nbsp;<\/p>\n\n\n\n<p>02:41 The Comeback of Direct Mail in a Digital World&nbsp;<\/p>\n\n\n\n<p>05:25 Advantages of Direct Mail Over Digital Marketing&nbsp;<\/p>\n\n\n\n<p>07:57 Integrating Direct Mail into Omnichannel Strategies&nbsp;<\/p>\n\n\n\n<p>10:40 Case Study: School Bond Initiative in Oregon&nbsp;<\/p>\n\n\n\n<p>15:38 The Importance of Targeted Messaging&nbsp;<\/p>\n\n\n\n<p>18:19 Sales and&nbsp;Marketing in Startups&nbsp;<\/p>\n\n\n\n<p>21:00 The Role of&nbsp;Data in Direct Mail Campaigns&nbsp;<\/p>\n\n\n\n<p>23:34 AI in Marketing and Direct Mail&nbsp;<\/p>\n\n\n\n<p>28:43 Conclusion and Resources<\/p>\n\n\n\n<p>Watch the full Youtube video here:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"176. Marketing Secrets No One Shares with Wilson Zehr\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/R4nMhe6Nzo4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Apple Podcasts:&nbsp;<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/176-marketing-secrets-no-one-shares-with-wilson-zehr\/id1721814393?i=1000718443199\">https:\/\/podcasts.apple.com\/us\/podcast\/176-marketing-secrets-no-one-shares-with-wilson-zehr\/id1721814393?i=1000718443199<\/a><\/p>\n\n\n\n<p>&#x1f449;\u00a0<strong><a href=\"http:\/\/www.calendly.com\/cendix\" title=\"\">Book on Calendly<\/a><\/strong><\/p>\n\n\n\n<p><strong>Wilson Zehr<\/strong>&nbsp;is a Direct Mail Industry Expert, Direct Marketing Specialist, and CEO of&nbsp;<strong>Cendix<\/strong>&nbsp;(<a href=\"http:\/\/www.cendix.com\/\">www.cendix.com<\/a>), the leading provider of web-to-print solutions. He is also the founder of&nbsp;<strong>Zairmail<\/strong>&nbsp;(<a href=\"https:\/\/www.zairmail.com\/\">www.zairmail.com<\/a>), responsible for many industry firsts in direct mail.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On this episode, host Eitan Koter welcomes Wilson Zehr, CEO of Zairmail. Wilson has over 25&nbsp;years in tech, innovation, and business strategy. He has helped launch eight tech startups and raised more than $60 million in venture capital. He has also spent years teaching marketing and entrepreneurship at the university level. Now, Wilson leads Zairmail. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1130"}],"version-history":[{"count":2,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1130\/revisions"}],"predecessor-version":[{"id":1138,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1130\/revisions\/1138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/media\/1132"}],"wp:attachment":[{"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zairmail.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}