Fact Sheet Zairmail Express Direct™ for businesses
Overview
- Go directly to:
- Zairmail Express Direct Applications
- How Zairmail Express Direct Works
- Benefits
- Cost
- Zairmail Express Direct Customers
- Additional Facts
- Media Contacts
- Allows customers to use Microsoft Word or Adobe PDF to create their direct mail campaign from the convenience of their desktop.
- Customers can utilize personalized letters through the use of pre-defined templates. According to the Direct Marketing Association (DMA), personalized direct mail receives up to a 300 percent increased response rate from consumers.
- Businesses, associations, non-profit organizations, political organizations, and individuals can launch direct mail campaigns faster, easier and often more cost effective than traditional direct mail options. According to the DMA, the average direct mail program takes more than three weeks to expedite. But with Zairmail Express Direct, the automated process can take as little as 24 hours to execute.
- The User:
- Create and send a custom designed one-page direct mail piece on 8.5x11 inch or 8.5x14 inch paper directly from their PC using Microsoft Word or Adobe PDF.
- Create and send a personalized one to four page direct mail piece on 8.5x11 inche or 8.5x14 inch paper through predefined templates.
- Upload their mailing list, once the piece has been composed and laid out. At that point the user is finished and Zairmail Express Direct handles the rest.
- Zairmail Express Direct:
- Compile customers' database of information, including removing duplicate addresses and pre-sorting for the lowest mail rate.
- Select printing facilities closest to each mail destination in the U.S.
and Canada based on the information provided through the mailing list. - From there the data is routed to the sites for high-speed printing.
- The users piece is then printed, folded, addressed, and stamped.
- Finally, the finished product is presented to the postal service for immediate delivery.
- It streamlines the entire direct mail process to deliver direct mail in one to two business days
- The Zairmail Express Direct web site inclues a "Getting Started Guide" to help anyone execute a direct mail campaign, which means that you do not have to be a direct mail expert to use this service.
- It allows users to develop and preview their direct mail piece online before sending it out, making the development of direct mail easy and convenient.
- Zairmail Express Direct digital process allows for:
Personalization in both the address and text of a letter, which can significantly increase the response rate of a direct mail piece.
Printing of only the number of letters mailed, eliminating the expense of print over-runs by pre-printing documents at an external facility.
- A system of regional printing facilities means accelerated delivery of mail. In addition, a printing facility in Canada, provides a cost effective option for international mailings to and from Canada and the U.S.
- Zairmail's affiliation with list-brokers offers users the option of requesting demographic address lists from Zairmail Express Direct if they do not already have existing lists created in-house.
- ZED also ensures the security of different mailing lists through its certification with Trust-E and its web hosting through Genuity.
- A one-page black & white letter costs $0.49 using Standard A delivery.
- A one-page color letter costs $0.99 using First Class delivery.
Over 42 organizations have used Zairmail Express Direct to execute their direct mail campaigns including:
- SONUS Corporation
- The Other Ear, Inc.
- US Chamber of Commerce
- NAACP
- American Continental Group
- Susan B. Anthony List PAC
- Zairmail Express Direct can execute custom mailings, including offset, pre-printed stock, inserts, postcards, newlsetters and self-mailers. Just contact Zairmail at toll free 1.877.921.MAIL (6245) or email our sales department at sales@zairmail.com for a price competitive quote.
- Zairmail is a memeber of the U.S. and Canadian Direct Marketing Association (DMA).
Media Contacts
Zairmail Headquarters:
Zairmail, Inc
2800 NW 29th Avenue
Portland, OR 97210
Main phone (503)525-2555
Fax (503)525-2444
Media Contacts
Heidi Vanderwall, Zairmail, Inc.
heidi@zairmail.com
503/553-7666
Lindsey Gordon
Weber Shandwick Worldwide
lgordon@shandwick.com
202/585-2164
