Fact Sheet Zairmail™ letters for consumers
Overview
- Go directly to:
- The Highest Return On Investment(ROI) Possible
- How Zairmail Works
- Benefits
- A Reliable Support Network
- Media Contacts
- Zairmail is highly targeted by both demographics and recipient's interests.
- Zairmail is new and unique, with the inclusion of ads in a personal letter insuring that they are noticed.
- Your offer is sent from someone who knows the recipient
- 94 percent of consumers want to get email messages to those who don't have email.
- 83 percent of those surveyed would use an advertiser-supported communication tool like Zairmail.
- 99 percent of people who use coupons say they will use the coupons and offers sent via Zairmail.
Zairmail's targeted advertising comes in the form of a one-page insert that accompanies each Zairmail letter. After composing a message at the Zairmail www.zairmail.com web site, the sender can select a recipient by typing the name and address directly or selecting it from their personalized address book. For each new recipient the sender also designates their personal interests from a list of interest categories.
Once a recipient has been selected, Zairmail will search a demographic database to secure a detailed profile of the receiver. This profile is then matched against an advertiser's pre-selected demographics and the ads are integrated to meet both the advertiser's criteria, as well as the demographics and personal interests of the recipient. The sender can even preview the ads selected to help ensure they are appropriate for the recipient.
Everyone Benefits- Advertisers reach their audience in a highly targeted and personal fashion, meaning a higher response rate, ad recall, and a better return on their investment.
- Senders enjoy free postage coupled with the speed and convenience of the Internet and the ability to communicate with unwired friends and family as easily as e-mail.
- Recipients receive letters from friends and family and personalized offers
- Creative development
- Advertiser designs the offer (black & white, spot color or full color) and size of ad.
- Zairmail can work with the advertiser to create a dynamic message. Zairmail has creative personnel on staff to help design layouts, graphics and messages that stands out in this exciting new medium.
- Advertisers may choose a variety of message sizes up to an exclusive full page.
- Advertiser chooses target audience
- Advertiser provides the target market demographics (i.e. age, education, gender, income, geographic region, etc.)
- Interest categories of Zairmail recipients can also be added by Zairmail to enhance targeting
- Advertising designates the number of ad insertions and timeframe for delivery, if appropriate.
- Zairmail handles the rest
- Zairmail will ensure that your offer is placed in the welcome hands of your individual target
Media Contacts
Zairmail Headquarters:
Zairmail, Inc
2800 NW 29th Avenue
Portland, OR 97210
Main phone (503)525-2555
Fax (503)525-2444
Media Contacts
Heidi Vanderwall, Zairmail, Inc.
heidi@zairmail.com
503/553-7666
Lindsey Gordon
Weber Shandwick Worldwide
lgordon@shandwick.com
202/585-2164
