April 9, 2002 Zairmail and the United States Postal Service Join to Educate Small Business on the Benefits of Direct Mail PORTLAND, Ore.--April 9, 2002--The United States Postal Service is making “Direct Mail Easy” in 2002 for small and mid-sized businesses through an instructional series of seminars in cities around the U.S. Created through a joint effort with Zairmail, an Internet direct mail specialist, small and mid-sized businesses will receive instruction in how to achieve the proven response rate of direct mail delivered at the speed of the Internet. ”It is great to have small business mailing experts like Zairmail lending their expertise to our seminar program,” said Marty Emery, Manager of Product Marketing for the United States Postal Service.“Zairmail was asked to teach part of the seminars because they lead the Internet-based Direct Mail space making direct marketing more easily accessible to small and medium-sized businesses.”A total of seventy-five seminars will offer attendees the opportunity to learn how to use and create procuring lists, the ins and outs of printing and lettershop operations, how to build out concept/copy development, and the complete process of mail preparation. These seminars are a prime example of what Zairmail is seeking to do for businesses that are trying to get their messages out," said Wilson Zehr, CEO of Zairmail. “We are pleased to be working with the United States Postal Service again on this endeavor and will continue to participate in opportunities to help educate the direct mail industry for years to come," Zehr added. “Direct Mail Made Easy” seminars are led by Jerry Heisler of the Heisler Group, a leading authority on direct mail marketing has over 40 years of direct marketing experience and is an active member of the Zairmail Advisory Board. “Businesses are forever searching for more effective and cost efficient ways to get their messages out and to get them out to the appropriate audience and these seminars are designed to inform business of the options that are available to suit their every marketing and messaging need." said Heisler. For a complete 2002 Direct Mail Made Easy seminar schedule, please refer to the following link: http://www.usps.com/directmail/seminars/schedule.htm. Zairmail’s Express Direct™ service is ideal for smaller and medium-sized businesses because Zairmail’s infrastructure does all the work for you, making it quick, easy and inexpensive to run sophisticated direct mail campaigns. Zairmail provides its users with three simple steps to execute a successful mailing: Upload your letter, postcard or self mailer to Zairmail’s website at www.zairmail.com Upload your mailing list or purchase one online Review your document and press “Send” Based on information provided, Zairmail Express Direct selects print facilities closest to each mail destination and automatically routes data to these sites for high-speed printing. The mail pieces are automatically printed, folded, addressed, stamped and presented to the Postal Service for immediate delivery. About Zairmail Zairmail is the first company to enable large-scale convergence between the Internet and postal mail. Through its Web site (www.zairmail.com), Zairmail offers fast and convenient solutions for conducting direct mail campaigns and electronic-to-postal mail correspondence. Zairmail’s proprietary software, strategic partnerships and geographically distributed printing network all combine to create a service that can rapidly deliver postal messages – often overnight. Zairmail’s corporate headquarters is located at 2800 NW 29th Ave., Portland, OR 97210. About the United States Postal Office For 226 years, the United States Postal Service (www.usps.com) has been the Gateway to the Household, binding friends, families and neighbors together. It is an independent federal agency that handles 46 percent of the world’s mail volume every day. The Postal Service is not funded with taxpayer dollars, but derives its revenues solely from the sale of postage and other products and services it provides. Its unrivaled service network means the Postal Service will deliver money, messages and merchandise to 135 million addresses with some of the most affordable postage rates in the world. Throughout its history, the Postal Service has embraced new delivery technologies, to remain at the forefront of meeting the nation’s communications needs. back to top back to press room © 1999-2001 Zairmail, Inc. All Rights Reserved. Privacy Policy.