June 17, 2002 FIRST AMERICAN REAL ESTATE SOLUTIONS PARTNERS WITH ZAIRMAIL TO CREATE SUPERIOR TARGETING AND FULFILLMENT PROCESS - Partnership Integrates Online Direct Mail Fulfillment Service With Mortgage Lead Generation System -   CLEVELAND, June 17, 2002 – First American Real Estate Solutions (RES®), the nation’s largest provider of real estate data, today announced a partnership with Zairmail, a provider of Internet-driven direct mail services. The partnership allows mortgage brokers to access direct mail services through First American RES’ online lead generating product, LeadsToLoans®.com. LeadsToLoans, the premier Web-based source for quality mortgage leads, provides access to RES’ nationwide database of homeowners which is updated daily with current financing information. LeadsToLoans allows mortgage brokers to target optimal prospects using over 35 search options, which include: current lender, mortgage type, mortgage interest rate, origination date and more. Mortgage brokers can easily download electronic files containing the names and addresses of potential prospects. These same files can then be uploaded to Zairmail's Internet-based postal mail service, Zairmail Express Direct™, along with a direct mail piece, for rapid production and delivery – often overnight. LeadsToLoans can also provide phone numbers for follow-up calls. Using LeadsToLoans and Zairmail Express Direct, mortgage brokers can now expand their client base faster, easier and less expensively. Zairmail Express Direct automates the entire process of producing and mailing postal direct mail. Brokers can easily send various types of quality postal mail, including postcards, letters and flyers, straight from their personal computer. The automation provided by Zairmail streamlines the entire process saving time and money. In fact, industry research shows that Zairmail can provide more than 40 percent savings over conventional methods. “This relationship supports RES’ commitment to create more efficient tools for mortgage brokers nationwide,” said Teresa Grove, vice president of marketing for First American RES. “Using Zairmail’s services through LeadsToLoans, brokers can take advantage of this highly sophisticated targeting and fulfillment process, formerly only available to the nation’s largest lenders and mail houses.” "We are extremely excited about expanding our relationship with First American Real Estate Solutions," said Wilson Zehr, CEO of Zairmail. "LeadsToLoans is the leading provider of quality data for mortgage brokers, and Zairmail is the industry leader in providing Internet-driven direct mail services. Using our offerings together, mortgage brokers can grow their businesses faster, easier and less expensively than ever before.We are looking forward to working with First American Real Estate Solutions to realize our full potential." About First American Real Estate Solutions First American RES, a member of The First American Corporation family of companies, is the nation’s largest provider of advanced property information and applications for use by real estate and mortgage finance companies to help consumers and businesses buy and sell real estate; value residential and commercial properties; study real estate trends and neighborhood characteristics; and identify consumer prospects for financing, insurance and home improvement services. More information about First American RES can be found on the Internet at www.firstamres.com. About Zairmail Zairmail is the first company to enable large-scale convergence between the Internet and postal mail. Through its Web site www.zairmail.com, Zairmail offers fast and convenient solutions for conducting direct mail campaigns and electronic-to-postal mail correspondence. Zairmail also provides integrated solutions for enterprise postal automation. Zairmail’s proprietary software, strategic partnerships and geographically distributed printing network all combine to create a service that can save money and deliver postal mail fast – often overnight. back to top back to press room © 1999-2001 Zairmail, Inc. All Rights Reserved. Privacy Policy.