Portland, Ore. - Dec. 11, 2001 -
Zairmail, Inc., the
first company to facilitate the convergence between the Internet and postal
mail on a large scale, today announced a relationship with Microsoft®
bCentral™ to offer Zairmail's direct mail services on bCentral's
website. Zairmail's direct mail
service, Zairmail Express Direct™, allows small businesses to take advantage
of direct mail to boost their sales. According to the Direct Marketing
Association, direct mail is one of the most powerful advertising mediums
available, returning ten dollars for every dollar spent. Zairmail allows
businesses to send various types of postal mail, including postcards, letters
and flyers, straight from their desktop computer. This allows small businesses
to avoid the costly and time-consuming manual labor processes that they often
face.
"bCentral customers who want to send direct mail
simply need to upload their Microsoft Word file and address list, and we do the
rest," explained Wilson Zehr, CEO of Zairmail. "Their mailing is
routed to a secure facility near the recipient, printed and inserted using
high-volume production equipment, and presented to the Postal Service for
immediate delivery." Despite obvious reductions in time and effort,
Zairmail often costs less than do-it-yourself methods due to economies of
scale. With the safety of mail on everyone's mind, Zairmail makes mail even safer since the sender
never touches a letter and mail production is automated.
Microsoft's bCentral is the leading Internet resource
for web-based business tools and applications and offers an easy-to-use suite
of services, based on the .NET platform specifically designed to help small
companies better manage their everyday business processes. "Now that
customers can access Zairmail's services through bCentral, it will be even
easier for them to market to their own customers," said Nigel Burton,
General Manager of bCentral. "bCentral helps businesses improve sales and
marketing effectiveness and respond more quickly to customers. Just like
Zairmail."
Zairmail's presence on bCentral is an expansion of an
existing relationship with Microsoft. On May 31, 2001, Zairmail announced a
relationship with Microsoft to offer Zairmail's direct mail services on
Microsoft's Tools on the Web site. Businesses can also access Zairmail Express
Direct through the "Tools on the Web" pull down menu in the Microsoft
Office XP suite.
"Microsoft has always been
about making users more productive," said Zehr. "Zairmail seeks the
same objective, to make it dramatically easier for users to send direct mail
and grow their business." Zairmail Express Direct is located in bCentral's
Resource Center at http://www.bcentral.com/resource/marketing.asp.
About Zairmail
Zairmail is the first company to enable large-scale
convergence between the Internet and postal mail. Through its Web site
(http://www.zairmail.com), Zairmail offers fast and convenient solutions for
conducting direct mail campaigns and electronic-to-postal mail correspondence.
Zairmail's proprietary software, strategic partnerships and geographically
distributed printing network all combine to create a service that can rapidly
deliver postal messages -- often overnight. Zairmail is a member of the U.S.
Direct Marketing Association, the Canadian Direct Marketing Association, the
Mail Advertising Services Association, and the
American Electronics Association. Zairmail's corporate headquarters is located
at 2800 NW 29th Avenue, Portland, OR 97210.
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