April 24, 2001 Zairmail Express Direct™ Delivers Overnight Direct Mail to Businesses PORTLAND, Ore. - April 24, 2001 - Delivering timely and targeted information to customers and potential clients in a quick, easy, and inexpensive manner is a goal most businesses share. Now Zairmail, Inc., the first company to enable the convergence of the Internet and postal mail on a large scale, can fulfill this goal with its Internet-driven Mail-on-Demand solution, Zairmail Express Direct™. Zairmail Express Direct is a direct mail service that is built on Zairmail’s proprietary software architecture and distributed network of high-volume regional printing and mailing facilities. The end result is a solution that allows business users to quickly and easily launch direct mail programs right from their desktop for delivery in one to two business days. According to Wilson Zehr, CEO of Zairmail, “Every business needs to communicate with its customers quickly and cost-effectively. Zairmail Express Direct streamlines the entire direct mail process by allowing users to develop and send direct mail from their desktop in minutes – not weeks.” According to the Direct Marketing Association (DMA), direct mail is the most potent advertising vehicle available, returning, on average, ten dollars for every dollar invested. However, the DMA estimates that the average direct mail program takes more than three weeks to launch. Most marketing professionals know that it can often take even longer. “Based on proven results, direct mail deserves a place in the marketing mix of every successful business. However, with the frenzied pace of business today, a solution like Zairmail Express Direct, is required to reduce the amount of effort involved, speed the process along, and even reduce costs,” Zehr added. How Zairmail Express Direct Works Once business users register for Zairmail Express Direct at www.zairmail.com, they can immediately begin sending direct mail quickly and conveniently. The most popular formats and options for direct mail are supported: black & white, highlight color, or full four-color printing; 8 ˝ X 11 or 8 ˝ X 14 paper; Standard A or first-class postage; closed face or windowed envelopes; business reply envelopes; business reply cards; and inserts. Furthermore, documents can be submitted in Microsoft Word format, Adobe PDF format, or through pre-defined templates. Of course, the use of variable data to personalize each message for the recipient is also supported. Zairmail Express Direct users simply navigate to the site using their Web browser. Then they specify the format and options for the direct mail piece and upload their message. The message can be viewed online to assure accuracy and then adjusted as required. The next step is to either select a previously loaded mailing list or upload a new one. For those businesses without mailing lists, Zairmail can provide highly targeted lists directly or through partners. At this point the online mailer pays for the message, either with a credit card or using a pre-approved purchase order, and directs Zairmail to launch the campaign. The Zairmail system examines the job, quickly locates the right facilities for production based on factors such as the equipment required, queue sizes, mail cut-off times, and geographic proximity, and then routes the campaign for production. For national campaigns, portions of the job can even go to multiple facilities to further expedite production and delivery At local production facilities mail pieces are rapidly produced on high-speed printing and inserting equipment and then presented to the postal service for delivery. Zairmail can take direct mail from proof to postal service in a matter of hours. From there the U.S. Postal Service delivers mail to the target recipients. Best of all, the benefits of Zairmail are available without paying a premium. In fact, for many mailers, Zairmail provides a net savings. Based on stringent security and quality standards, underscored by Trust-E certification, Zairmail is also a trusted partner. About Zairmail Zairmail is the first company to enable large-scale convergence between the Internet and postal mail.Through its Web site (www.zairmail.com), Zairmail offers fast and convenient solutions for conducting direct mail campaigns and electronic-to-postal mail correspondence. Zairmail’s proprietary software, strategic partnerships and geographically distributed printing network all combine to create a service that can rapidly deliver postal messages - often overnight. Zairmail is a member of the U.S. Direct Marketing Association, the Canadian Direct Marketing Association, the Mail Advertising Services Association, and the American Electronics Association.< Zairmail’s corporate headquarters is located at 2800 NW 29th Avenue, Portland, OR 97210. back to top back to press room © 1999-2001 Zairmail, Inc. All Rights Reserved. Privacy Policy.