October 10, 2001 Top Washington Strategist Promotes Campaign & Fundraising Benefits of Internet-Driven Direct Mail Washington, D.C. - Oct. 10, 2001 - Wilson Zehr, CEO of Zairmail, announced today that Paul Equale has joined the Board of Directors of Zairmail. Equale is currently Chairman of the Democratic Business Council of the Democratic National Committee. As a member of the Board, Equale will work with Zairmail founder and CEO Wilson Zehr to navigate the political landscape and create new partnerships with national trade organizations. "Having a Washington insider with the credentials and renown of Paul Equale is an enormous advantage," said Zehr. "Direct mail has always been a powerful tool for political campaigns. Now, Zairmail Express Direct answers the call for direct mail at the speed of the Internet. With Equale's working knowledge of the political ecosystem and his practical business sense, Zairmail is well positioned to become an integral campaign and fundraising technology." Equale, a veteran of several presidential campaigns, was named by "The New York Times," "Business Week," "National Journal" and "American Banker" as one of Washington's most effective operatives. Equale appears regularly on CNN, Fox News, and C-Span and has been sought by National Public Radio for his opinion and political insight. Following two years at the U.S. Department of Energy as an attorney in the Congressional Relations division of the General Counsel's office, Equale became Director of Government Relations for the Travel Industry Association of America; most recently, he served as CEO of the Independent Insurance Agents of America. "Internet-driven direct mail offers candidates a new weapon for the campaign arsenal," said Peter Wendel, managing editor of "Campaigns & Elections" magazine in an article in the August 2001 issue. "The two main reasons are that it's faster and cheaper than traditional direct mail. This new technology, blending the convenience and speed of e-mail with the universality and tangibility of conventional mail...has the potential to be of value to campaigns across the board. It's a savvy way for low-budget campaigns to launch direct mail efforts from a PC desktop, and also a way for any campaign, big or small, to respond to attacks from the opposition." About Zairmail Zairmail, Inc (http://www.zairmail.com ), established in 1999, is the first company to enable the convergence between the Internet and postal mail on a large scale. Zairmail's flagship service offering is Zairmail Express Direct™, a direct mail service that is built on Zairmail's proprietary Mail-on-Demand system and distributed network of high-volume regional printing and mailing facilities. Zairmail Express Direct allows businesses, to quickly and easily send personalized direct mail straight from their desktops for delivery in one to two business days. Zairmail is a member of the U.S. Direct Marketing Association, the Canadian Direct Marketing Association, the Mail Advertising Services Association, and the American Electronics Association. Zairmail's corporate headquarters is located at 2800 NW 29th Avenue, Portland, OR 97210. back to top back to press room © 1999-2001 Zairmail, Inc. All Rights Reserved. Privacy Policy.