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Articles by Direct Mail Expert, Wilson Zehr
These articles, by Direct Mail expert Wilson Zehr, provide unique insights into Direct Mail, Direct Marketing, Bulk Mailing, and Targeted Mailing Lists.
We've gained these insights based on our successful partnerships with small businesses and individuals like you, who use Direct Mail, Consumer Mailing Lists, and Business-to-Business Mailing Lists.
Get Better Results with Direct Mail - Make the Call
Are You Still Using Your Father's Mail? (PDF)
to Test a Mailing
List Boot Camp
- Postcards Work!
- More Direct Mail
for Less Time and Money
- How to Measure Your Direct Mail Campaign's Success
with Return-On-Investment Tools (PDF)
- On-Demand Postcards - The New and Easy Way to Market Your Business, Fast (PDF)
Articles from the United States Postal ServiceDid you know that is a United States Postal Service Authorized Affiliate Merchant for Direct Mail? As a result, we bring you these articles directly from the U.S.P.S. to help you save time and money on your Direct Mail campaigns.
- Eight Tactics to Trim Printing and Mailing Costs
- The Who, What, When, Where, and Why of Getting Your Message Out
- Twelve Secrets to Getting More Response from your Mail
- Turn Customer Data into Profitable Information
- 4 Ingredients of Mail That Sells
- Turn a Good Customer into a Loyal Customer in 7 Steps
- Six Graphic Design Features That Sell
- A 5-Step Plan to Win Business
Direct Mail ReferencesAnatomy of a Direct mail Package (PDF)
by George Duncan, Duncan Direct Assoc.
Unfortunately, "writing a letter" is how many small business owners and Direct Mail newcomers think of direct mail. But there's more to Direct Mail than writing a letter - there are many decisions to be made. This checklist is designed to help you think your way through your next Direct Mail campaign.
Studies on the Effectiveness of Direct MailConsumers Prefer Direct Mail (PDF)
A study by Pitney Bowes
A survey shows that Direct Mail is the most effective tool to manage customer relations - ahead of print ads, television, radio, and email/internet. This research shows that Direct Mail does the best job of providing customers with the information they want in the way they want it.Charity Mailings Get Read Most (PDF)
A study by Vertis DM Services
Direct Mail recipients are most likely to read mailings from fundraisers more than any other type of direct mail, according to this survey on charitable giving.Mindshare Survey (PDF)
A study by Mindshare Internet Campaigns LLC (PDF)
According to this survey, "opinion leaders" such as members of Congress and their political staff prefer Direct Mail and personal communication more than email and fax.
More Articles by Direct Mail Industry ExpertsWe have a number of great articles by Industry Experts to help you make your Direct Mail campaigns effective ... and cost-effective!
Use Power Phrases to Increase Your Sales!
Get More Sales With Your Sales Messages
Low-Cost Postcard Marketing
Modern Postcard Marketing
by Bob Leduc
Stepping Up to Customer-Centric
by Sandra Gudat, CEO, Customer Communications Group
LUMPY Mail Marketing
by Brian Maroevich, President, AmazingProspectingLetters.com
Why Boring Works
by Howard J. Sewell, President, Connect Direct
The Market and War: Attitudes
Don Libey, Principal, Libey-Concordia
An Analysis of A Winning Sales Letter
Testing For Breakthrough Marketing Results
Secrets of Selling: Think Outside the Box
Sharon Drew Morgen, author, "Selling with Integrity"
The 10 Commandments of B to B Direct Marketing
Robert C. Hacker
How to Win the Sales Copy Writing Game (PDF)
Creating Effective Letters and Postcards (PDF)
The United States Postal Service
Ways Your Business Can Use Direct Mail (PDF)
The United States Postal Service
A Light-hearted Look at the Delivery Practices of the U.S. Postal Service (PDF)
Jeff Van Bueren
How To Run A Successful Direct Mail Campaign In The Digital Age