Direct Mail Companies - 9 Advantages to Using Direct Mail

ByCendix

The main reason why direct mail companies exist is because direct mail gets results!

Of course we believe so; after all, it is our business; but by all means, don’t take our word for it, do some research and discover how many businesses in every field have been able to reach their best sales prospects using the services of a direct mail company.

Direct mail is the most effective advertising tool available, returning, on average, over ten dollars for every one dollar invested.  That is better than broadcast adversiting, print advertising, or even email.  Here are 9 advantages an effective direct mail company like Zairmail can provide.

(1) One-to-one contact

Direct mail allows you to make personal one-to-one contact with your prospect.  Nothing and no one is in the middle; it is just your message and the person you can help.

(2) Fast to produce

A small promotion can be prepared and mailed overnight; so, direct mail is the perfect choice for testing prices, offers, and potential customers quickly.  You have full control of the media, the audience, and your offer.

(3) Faster response

A mailing’s final results can be projected very fast and accurately.  Test a small list, and build to larger ones, to create an advertising campaign with confidence.

(4) Highly targeted

Carefully developed mailing lists can assure your campaigns are perfectly targeted, which doesn’t happen with other media.  You can reach any market, buyer profile, or area that fits your business.

(5) Less competition

Your offer doesn’t compete with other offers, and your competitors are kept in the dark about your strategy.

(6) More personal

You can personalize letters; use formal or informal language as appropriate, and direct them to your reader’s specific interest.

(7) Improve all your advertising

You can boost customer awareness of your products or services by complementing other advertising, like print, or search engine marketing, with highly targeted direct mail.

(8) Easy to respond to

You can include a reply card and return envelope, a toll-free number, or event a PURL, to make it fast and convenient for the customer to respond to your offer.

(9) You get THE list

Yes!  Direct mail lets you build and maintain a list of key prospects for your company’s future growth and promotion needs.

Zairmail is a direct mail company that offers you a revolutionary way to send direct mail (real postal mail, like postcards, letters, self-mailers, snap-packs, and other direct mail formats) in quickly and easily right from your own PC.

In just minutes you can send a right-on-target direct mail piece, present a compelling new offer to your customers, and grow your business!

• Design your direct mail piece.  Create your own completely original design, customize a design from Zairmail's Tools & Templates gallery, or engage Zairmail direct mail experts to create a custom design for you.

• Upload your direct mail piece in Microsoft Word or PDF format.

• Upload your targeted consumer or business mailing list.  Use your own "house file", get real-time list counts and purchase a targeted Business or Consumer Mailing List using Zairmail online list purchasing, or purchase a specialty list directly from Zairmail. 

• Preview a real-time proof and submit your direct mail campaign immediately by clicking "Send".

We'll take care of the rest!  Zairmail Express Direct automatically routes your direct mail job into production.  Your direct mail campaign is printed, folded, addressed, and delivered to the US Postal Service - FAST.

We are so sure of our capacity to satisfy you that we offer you a FREE sample kit before you buy!  Zairmail is faster, easier, and costs 50% less than traditional direct mail techniques.

Request a direct mail quote or create an account and start saving with Zairmail, "your" direct mail company, today!

Zairmail is "real mail" made easy!